by NewsWhip | Mar 27, 2017 | Interviews, Digital Journalism
NASA’s social media is just as inventive and compelling as their space missions. We talk to their social media team at Headquarters to find out more. “Houston, Tranquility Base here. The Eagle has landed.” In 1969, six hundred million people watched...
by NewsWhip | Mar 23, 2017 | Digital Journalism
Social data provides the perfect map to the types of content that audiences engage with, and when. When people like, share, tweet, or otherwise engage with a story on social media, they leave a data trail that represents a fascinating map of what audiences are...
by NewsWhip | Mar 22, 2017 | Interviews, Digital Journalism
CNN’s Facebook engagement has grown as a result of engagement with their political news coverage in the last year. We take a closer look at the data, and talk to their Director of Social Publishing to learn more. On election night last November,...
by NewsWhip | Mar 20, 2017 | Digital Journalism
How are your competitors engaging their followers on social media? Here’s how to get hourly, semi-daily, or daily competitive reports right to your email. Why should you bother keeping an eye on the competition? Wiretapping jokes aside, there are some real...
by NewsWhip | Mar 16, 2017 | Brands, Digital Journalism
How can you make a seemingly boring topic stand out on social media? We take a look at how GE and others transformed their storytelling. In today’s social media chaos, it’s hard to make your content stand out. Especially if you’re covering a topic...
by NewsWhip | Mar 16, 2017 | Digital Journalism
We look at how leading US radio station NPR is engaging its Facebook audience with audio. Scrolling through any social platform, you’re unlikely to find much in the way of audio clips going viral. Stories, videos and images, yes, but audio clips of...
by NewsWhip | Mar 14, 2017 | Digital Journalism
We looked at the German sites attracting the most engagement on their articles on Facebook in February 2017. Our recent rankings of the most engaged English language sites on Facebook showed growth in engagement with news content for publishers. The aftermath of the...
by NewsWhip | Mar 9, 2017 | Digital Journalism
NewsWhip will be in Austin, Texas, for SXSW 2017, from March 11 to 14. Here’s how you can meet us. It’s early March, which means that half the media and tech industries are getting ready to fly to Texas for South by Southwest, while the other half are...
by NewsWhip | Mar 7, 2017 | Brands, Digital Journalism
How do you weigh your social media metrics? We dive into the values of different metrics, including likes, shares, comments, and more. On “The Office”, manager Michael Scott asks his receptionist to record employee performance during the day. He later asks her who’s...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
