by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Every quarter, we check in on our group of 50 publishers that make up our Social Publishing Index. We’re presenting the data a little differently this quarter, with separate blogs on each of the major platforms and the trends we’re seeing there. You can dig into the...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
Fox News’s Facebook page just had a huge Q2 on Facebook. Astonishingly, it’s the best quarter the publisher’s main page has had on Facebook since before 2018, and builds on the Q1 success it enjoyed. While many publishers are struggling to hold attention, Fox is...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
In Q2 2025, The New York Times significantly outperformed its own X (formerly Twitter) benchmark from Q1—not by shifting formats or ramping up volume, but by hitting on a series of powerful stories that cut through the noise. Engagement across the quarter more than...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
It was a bumper quarter for The Economist on X (formerly Twitter), with the publication seeing a near 50% increase in engagement compared to Q1, by far the biggest increase on any platform. That’s a major jump for a legacy publisher on a platform where news publishers...
by Benedict Nicholson | May 6, 2025 | Communications & PR
In January, Mark Zuckerberg announced that Facebook would be going back to its roots with some changes coming to the platform. Whatever those changes ended up being, it seems to have had a big effect on engagement levels for news publishers on the platform. Every...
by Benedict Nicholson | May 5, 2025 | Digital Journalism
Welcome back to the NewsWhip Publisher Pulse. I’m Chris Miles, a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. The first few months of 2025 have given us social media whiplash....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
