by Benedict Nicholson | Feb 7, 2018 | Digital Journalism
Engagements to content on LinkedIn have grown a good deal in the last two years. We dived into the data to see which publishers were the most successful on the platform in recent months. Since 2015, the growth of shares on the top content on LinkedIn has seen a steady...
by Benedict Nicholson | Jan 23, 2018 | Digital Journalism
Knowing how to reach the C-suite on social can be a tricky proposition. We take a look at the top content getting in front of decision makers, and what makes it successful. Reaching the C-suite and making sure your content is read by decision-makers is a key objective...
by NewsWhip | Oct 26, 2017 | Digital Journalism
What type of stories go viral on LinkedIn, and how does the algorithm impact on visibility of certain posts? We take a closer look at the content process on the business professionals’ network. Earlier this month, we looked at how LinkedIn has been investing in...
by NewsWhip | Oct 5, 2017 | Digital Journalism
With native video on LinkedIn now available for all users, we look at how the format differs from videos on other social media platforms. In August, LinkedIn made native video uploads available to general users, making the platform the latest to compete for social...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
