by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent. Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Every quarter, we check in on our group of 50 publishers that make up our Social Publishing Index. We’re presenting the data a little differently this quarter, with separate blogs on each of the major platforms and the trends we’re seeing there. You can dig into the...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
TIME’s Instagram feed in Q2 2025 captured a world in motion from courtroom rulings to heat domes, moon phases, and Met Gala red carpets. A breakdown of their 338 posts from April to June reveals how the publisher used the platform: what topics dominated, how visual...
by Haley Corzo | Jul 23, 2025 | Digital Journalism
Al Jazeera English experienced significant growth in Instagram engagement during Q2 2025, marking a 26% increase compared to Q1, topping out at a little over 35 million engagements between April and June this year. This uptick was largely driven by major...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
