by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
Fox News’s Facebook page just had a huge Q2 on Facebook. Astonishingly, it’s the best quarter the publisher’s main page has had on Facebook since before 2018, and builds on the Q1 success it enjoyed. While many publishers are struggling to hold attention, Fox is...
by Benedict Nicholson | May 6, 2025 | Communications & PR
In January, Mark Zuckerberg announced that Facebook would be going back to its roots with some changes coming to the platform. Whatever those changes ended up being, it seems to have had a big effect on engagement levels for news publishers on the platform. Every...
by Benedict Nicholson | Apr 6, 2022 | Digital Journalism
There was a big shakeup in the rankings this month as the Daily Mail dethroned the Daily Wire as the most engaged publisher on Facebook for the first time in more than a year. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read...
by Benedict Nicholson | Dec 9, 2020 | Digital Journalism
With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. We looked back at the month to see who the top publishers were, and what content was most successful. As usual, we...
by Benedict Nicholson | May 21, 2020 | Digital Journalism
We looked back at the top publishers on Facebook for the month of April, with some publishers still seeing record engagement. After a record month in March, April has seen a slight dip in engagement to coronavirus content, with engagement to COVID-19 content finally...
by Benedict Nicholson | Mar 25, 2020 | Digital Journalism
The coronavirus pandemic has led people to turn to the publishers they trust for information. We looked at the engagement data around it. You may have read Kevin Roose and Gabriel Dance’s excellent piece in The New York Times on Monday about the sheer amount of...
by Benedict Nicholson | Feb 7, 2020 | Data
How the coronavirus has spread online The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. As you might expect, the online attention it received has also exploded...
by Benedict Nicholson | Jan 15, 2019 | Digital Journalism
Who were the top web publishers of December 2018 on Facebook? We dived into the data to find out. It’s time to officially close out 2018 with our final monthly rankings for the year. If you’re interested in what did well more generally in terms of content in 2018, you...
by Benedict Nicholson | Nov 1, 2018 | Digital Journalism
Does trust play a part in how publishers receive social media engagements to their content? We took a look at the data to find out. Nieman Lab recently did a feature on a Simmons survey of which publishers the American public most trusts and it piqued our interest to...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
