by NewsWhip | Jan 3, 2017 | Digital Journalism
What publishers can expect from social media platforms in 2017, and where are their resources best used? Our new report has all you need to know. At the start of 2017, publishers are turning their attention to what may lie ahead this year in their relationship with...
by NewsWhip | Jul 7, 2016 | Digital Journalism
Great Big Story’s Director of Audience Intelligence tells us how the CNN funded start-up puts targeted marketing strategies in place for every piece of content they create. Inside Great Big Story’s New York newsroom With hundreds of millions of video...
by NewsWhip | Apr 28, 2016 | Brands
Reactive marketing generates incredible engagement for brands who join the conversation on what’s trending in social media. What is reactive marketing? Simply put, it’s the opposite of proactive marketing, which all that neat and tidy content that you plan for. ...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
by NewsWhip | Jan 7, 2016 | Interviews, Digital Journalism
The Content Director at LittleThings shares her secrets about how social media and quality content create big virality, and how her team uses social signal technology to waste less time searching and spend more time creating. LittleThings was one of the best...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
