What stories get shares vs. likes on Facebook?

What stories get shares vs. likes on Facebook?

What makes readers click a share over a like? With organic distribution so important on social, we look to understanding the content that makes a difference.  In the battle for social media engagement, a share goes a great deal further than a like. But is there a...
Your Social Metrics Scorecard

Your Social Metrics Scorecard

How do you weigh your social media metrics? We dive into the values of different metrics, including likes, shares, comments, and more.  On “The Office”, manager Michael Scott asks his receptionist to record employee performance during the day. He later asks her who’s...