by NewsWhip | Jan 11, 2017 | Digital Journalism
We look at five areas of social publishing that are growing in importance in 2017, from Instagram to the importance of original storytelling. For publishers, there’s plenty of anticipation about what 2017 might bring for opportunities to connect with readers...
by NewsWhip | Jan 9, 2017 | Digital Journalism
We investigate publishers’ top Facebook Live videos for what trends are driving engagement right now. As Facebook Live continues its mission to become a vital part of your newsfeed, it’s imperative that publishers learn how to master it. As with any social...
by NewsWhip | Jan 5, 2017 | Digital Journalism
Using NewsWhip data, we examine how the Washington Post managed to grow their Facebook engagements by almost 70% over 12 months from 2015 to 2016. Last month, we named the Washington Post as one of the best publishers on Facebook in 2016. That’s down to the way...
by NewsWhip | Jan 3, 2017 | Digital Journalism
What publishers can expect from social media platforms in 2017, and where are their resources best used? Our new report has all you need to know. At the start of 2017, publishers are turning their attention to what may lie ahead this year in their relationship with...
by NewsWhip | Sep 14, 2016 | Digital Journalism
We explore how to ramp up your engagement during Facebook Live video by interacting with your audience in the comments. Publishers and brands alike are experimenting with Facebook Live to give their audience an interactive experience that engages them in real time....
by NewsWhip | Apr 28, 2016 | Brands
Reactive marketing generates incredible engagement for brands who join the conversation on what’s trending in social media. What is reactive marketing? Simply put, it’s the opposite of proactive marketing, which all that neat and tidy content that you plan for. ...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
by NewsWhip | Jan 7, 2016 | Interviews, Digital Journalism
The Content Director at LittleThings shares her secrets about how social media and quality content create big virality, and how her team uses social signal technology to waste less time searching and spend more time creating. LittleThings was one of the best...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
