by Glossary Author | Feb 4, 2014 | Other
On NewsWhip’s blog, we’re starting a series on content marketing, based on lessons from our own experience. First up – should you be using infographics to tell your story? From visualising wind speeds to illustrating womens’ rights around the...
by NewsWhip | Dec 4, 2013 | Other
Changes in media consumption and distribution have big consequences for those who tell stories – whether it’s news reporting or brand promoting. The relevant professions should learn from each other’s activities. Journalists learning from marketers:...
by Glossary Author | Jul 2, 2013 | Other
Reactive marketing is a process of tailoring content at a single moment. When the opportunity knocks, brands have to be reactive to frame their content around unplanned circumstances. Reactive marketing generates incredible engagement for brands who join the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
