by NewsWhip | Apr 19, 2017 | Digital Journalism
How does quiz content compare against non-quiz content? We looked at BuzzFeed, the master of online quizzes, to see how quizzes perform on social media. “What percent hipster are you?” “Are you smarter than a 10 year old?” “Which Spice...
by NewsWhip | Apr 12, 2017 | Digital Journalism
Want quicker content wins on social media? How putting a spin on your competition’s content wins can lead to your own success. You know when you think of the perfect thing to say to someone, but only after the conversation has ended? The French call it “L’esprit...
by NewsWhip | Apr 6, 2017 | NewsWhip Announcements
Today we’re announcing the arrival of a key new figure at NewsWhip – our first President of North American operations, and Chief Revenue Officer. NewsWhip has big news today – we’re announcing the arrival of the first President of NewsWhip’s...
by NewsWhip | Apr 4, 2017 | Digital Journalism
Which auto brands see the most engaging coverage in media? Which cars have the best owned Facebook and Instagram channels? We investigate. As the weather warms up, we start thinking of road trips to take us away this summer (it’s true! Social media buzz around road...
by NewsWhip | Apr 3, 2017 | Digital Journalism, Interviews
We talk to the social media team at Vice about how they reach their young global audience on different platforms. Since its first incarnation as a Montreal-based magazine, Vice has been reaching young people since the early 1990s. Still targeting a youthful audience,...
by NewsWhip | Mar 23, 2017 | Digital Journalism
Social data provides the perfect map to the types of content that audiences engage with, and when. When people like, share, tweet, or otherwise engage with a story on social media, they leave a data trail that represents a fascinating map of what audiences are...
by NewsWhip | Mar 22, 2017 | Digital Journalism, Interviews
CNN’s Facebook engagement has grown as a result of engagement with their political news coverage in the last year. We take a closer look at the data, and talk to their Director of Social Publishing to learn more. On election night last November,...
by NewsWhip | Mar 16, 2017 | Digital Journalism
We look at how leading US radio station NPR is engaging its Facebook audience with audio. Scrolling through any social platform, you’re unlikely to find much in the way of audio clips going viral. Stories, videos and images, yes, but audio clips of...
by NewsWhip | Mar 14, 2017 | Digital Journalism
How can you make yourself stand out as a publisher on Facebook? We explore seven ways to encourage comments and build an engaged community around your content. Pew Research ran a study on whether readers could remember where their news was coming from. Pew found that...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
