by NewsWhip | Jan 9, 2012 | Other
We’ve been tracking the social spread of the world’s news sites since September here at NewsWhip. And we’re building a map of who’s winning at social distribution. NewsWhip tracks about 60,000 newly published English language news stories each...
by NewsWhip | Aug 29, 2013 | Other
Riding on the coattails of a big news story isn’t a new tactic, but in an increasingly measurable media world, spotting an opportunity is becoming more science than art. ‘Newsjacking’ is a creative marketing approach which has attracted a surge in interest in recent...
by Glossary Author | Aug 23, 2013 | Other
Social Sharing data from over 600,000 news stories indicates that a majority of articles never make it onto Twitter or Facebook. When we talk about social distribution’s impact on media, we tend to focus on the viral superstars – the BuzzFeed listicles...
by Glossary Author | Jul 16, 2013 | Other
We recently looked at five of the top reactive marketing examples. Now, we’re going to shift gears and look at five of the worst reactive marketing disasters. As was said in our previous post, “an ill-conceived tweet can spark a social media firestorm.” Content...
by Glossary Author | Jul 2, 2013 | Other
Reactive marketing is a process of tailoring content at a single moment. When the opportunity knocks, brands have to be reactive to frame their content around unplanned circumstances. Reactive marketing generates incredible engagement for brands who join the...
by Glossary Author | Apr 10, 2013 | Other
Was Margaret Thatcher a valiant reformer who jerked the UK out of a death spiral, or an extreme individualist, who destroyed the fabric of civil society? This polarizing and often emotional discussion is taking place now on TV, radio, kitchen tables, and social...
by NewsWhip | Mar 1, 2012 | Other
Today, Lauren Indvik of Mashable published our fantastic infographic of the most viral news sources in the English language. The infographic ranks news sites based on how many viral stories they produced during the month of January 2012. We define a viral story as one...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
