by NewsWhip | Feb 6, 2014 | Other
As Facebook turns 10, we look at who’s having the most success in using the biggest social network in the world to put their content in front of eyeballs. Here are the top 10 Facebook publishers of last month, based on their share count. The data is from our...
by Glossary Author | Feb 4, 2014 | Other
On NewsWhip’s blog, we’re starting a series on content marketing, based on lessons from our own experience. First up – should you be using infographics to tell your story? From visualising wind speeds to illustrating womens’ rights around the...
by Glossary Author | Jan 30, 2014 | Other
NewsWhip’s powerful API provides a unique way of displaying and analysing content. Here’s an explanation of the service, and examples of our API in action for news companies and others. What is an API? API stands for Application Programming Interface – a...
by Aisling McMahon | Jan 28, 2014 | Other
It’s been a big week for ‘personal brand journalism’, following star policy blogger Ezra Klein’s departure from the Washington Post. The title of Klein’s declaratory post on the Verge seems to trail off mid sentence, no ellipses and no noun to...
by Glossary Author | Jan 21, 2014 | Other
All the stories on NewsWhip and Spike are ranked using their current ‘social velocity’ – how many new shares they’re getting every minute. Here’s an explanation of what exactly this metric is, and why it’s important. Simply put, social velocity is...
by NewsWhip | Dec 12, 2013 | Other
We investigated the length of articles that get the most shares for major publishers – and it seems long form content has a long tail. UPDATE: This post was originally posted in 2013. In January 2017, we conducted new analysis on average word count of viral...
by NewsWhip | Dec 4, 2013 | Other
Changes in media consumption and distribution have big consequences for those who tell stories – whether it’s news reporting or brand promoting. The relevant professions should learn from each other’s activities. Journalists learning from marketers:...
by NewsWhip | Oct 31, 2013 | Other
What’s the secret to writing stories people will share and talk about? To help you improve your social writing, we’ve made an analysis of the categories of content that go viral each day on social networks. We see 7 major divisions, based on data we...
by NewsWhip | Oct 15, 2013 | Other
Another month, another list of the most popular stories on the social web. We’ve ransacked our logs for the sharing data of countless stories published around the world during September, and our analysis show the real winners in the battle for share-grabbing content....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
