by NewsWhip | Jun 22, 2016 | Brands, Interviews
We chatted to Nissan United about passionate social communities, global strategy, and the importance of brands being human. Recently, we shone a spotlight on Nissan for being one of the best automotive brands on social media. Their content, mostly sourced from their...
by NewsWhip | May 25, 2016 | Digital Journalism, Interviews
We round up some different takes on how to benchmark and measure social media success from the BBC, Economist, BILD and more. With so many platforms and metrics, one of the most useful ways of figuring out how to measure your content’s performance on social...
by NewsWhip | May 9, 2016 | Digital Journalism, Interviews
How Upworthy are making social first videos for a wide audience online. Upworthy has pivoted in recent times to become a video-first operation, targeting Facebook users keen on watching feel-good stories in their news feeds. Recently, we saw numbers suggesting that...
by NewsWhip | Jan 27, 2016 | Digital Journalism, Interviews
What’s it like to cover the world’s news through news feed, timeline and Snapchat? As one of the world’s best-known news brands, BBC News have long been figuring out the best way to reach their global audience on social media. We talked to Social...
by NewsWhip | Jan 7, 2016 | Digital Journalism, Interviews
The Content Director at LittleThings shares her secrets about how social media and quality content create big virality, and how her team uses social signal technology to waste less time searching and spend more time creating. LittleThings was one of the best...
by NewsWhip | Dec 15, 2015 | Digital Journalism, Interviews
A range of social media editors, audience development directors, and experts give their predictions on what publishers should expect in 2016. It almost goes without saying that 2015 has been a year of rapid development in the relationship between online journalism...
by NewsWhip | Dec 14, 2015 | Digital Journalism, Interviews
A social media lead at BBC Sport tells us how they use social media to reach millions of fans and readers every day. What’s it like to manage the social media presence of one of the UK’s biggest sports sites? We talked to Ian Singleton, Online Assistant...
by NewsWhip | Nov 30, 2015 | Digital Journalism, Interviews
Researcher Satu Vasantola published a paper with the Reuters Institute for the Study of Journalism recently about the type of content that gets shared online. Using NewsWhip data and other methods, Satu looked at the content output and social performance of the...
by NewsWhip | Nov 9, 2015 | Digital Journalism, Interviews
This week, we talked to the Daily Telegraph’s head of social media and SEO. Formerly better-known as a UK print giant, the Telegraph have become a force to be reckoned with online. Commanding over 6.2 million total engagements on their content in September...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
