by Glossary Author | Jul 20, 2018 | Glossary
The line between television, radio, and print platforms is blurred. According to the Pew Research Center, fewer Americans look to television as a main source of news and about half of those who do are tuning in for local broadcasts. All national media is hosted...
by Glossary Author | Jul 16, 2018 | Glossary
Brand relevance is considered one of the biggest challenges facing public relations agencies today. In order to keep up with Gen Z, agencies need to be able to adapt to the latest news and engage with users who are coming of age to make major life decisions. The...
by Glossary Author | Jul 14, 2018 | Glossary
The sooner the better, right? Time means everything to today’s busy public relations and brand management professionals. Subscribing to individual media alert notifications can only go so far to soothe FOMO (fear of missing out) anxiety and crisis nightmares. That’s...
by Glossary Author | Jul 1, 2018 | Glossary
It’s wise to use a media monitoring platform to track earned media coverage, but some of the commonly used interfaces have room for improvement to becoming more user-intuitive and customizable. Here are three suggestions based on built-in features in NewsWhip Spike...
by Glossary Author | Jun 11, 2018 | Glossary
With the digital transformation of the early 2000s, some news outlets have digitized while others are digital native, meaning they were born on the internet. Even though respected stalwarts such as the New York Times still print, Pew Research Center’s state of the...
by Glossary Author | Jun 1, 2018 | Glossary
For the sake of saving time, upping productivity, and evolving, there is media monitoring software that tracks who and what is trending on the Internet. Whether you are representing a client, looking for news tips, or “asking for a friend”, the search can seem...
by Glossary Author | Mar 3, 2018 | Glossary
To protect brand reputation online, it’s important to have reliable information to hand which can quickly show where attention needs to be focussed. The nature of social media means that discussions can move fast. As a result, PR agencies need to be able to put...
by Glossary Author | Mar 1, 2018 | Glossary
Social monitoring platforms work by allowing users to see the most talked about and shared content on social media at any given time. The platform usually use data points such as engagement metrics from social media networks in order to rank and highlight content and...
by Glossary Author | Mar 1, 2018 | Glossary
The get the best online management for brand reputation, it’s essential to use digital tools which give insight which is as complete as possible in showing where the key conversations around your brand are taking place online. Social media insight tools help manage...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
