by NewsWhip | Jun 20, 2016 | Digital Journalism
Do people always read what they share? For publishers and marketers serious about building their audience, they should look to their own metrics to get their own audience’s take. A Washington Post headline grabbed our attention over the weekend: ‘6 in 10...
by NewsWhip | Jun 16, 2016 | Digital Journalism
According to data from the U.S. Bureau of Labor Statistics, there are now more Americans working for online publishers and broadcasters than for newspapers. While this only adds fuel to the “print is dead” fire, we don’t need to clutch our precious Sunday Editions of...
by NewsWhip | Jun 15, 2016 | Digital Journalism
A look at which publishers of political content generate the most engagement on Facebook and Twitter. Regular visitors to the NewsWhip blog will be aware of our monthly Facebook rankings, in which we take a look at which publishers are gaining the most engagement on...
by NewsWhip | Jun 13, 2016 | Digital Journalism
We look at four practical ways that publishers can use Twitter video to maximise engagement and viewers in the timeline. With an information hungry and news-obsessed user base, Twitter is a valuable platform for publishers looking to connect their audience to real...
by NewsWhip | Jun 8, 2016 | Product Announcements, Digital Journalism
Spike’s new features include a cleaner interface, the ability to export stories into a spreadsheet, and a 30 minute time filter. It’s been an exciting week at NewsWhip, as we’ve just rolled out a brand new version of Spike, our content discovery...
by NewsWhip | Jun 2, 2016 | Digital Journalism
We talked to the Head of Social Media and Digital at CNN’s Spanish language network about reaching readers effectively around the Spanish-speaking world. Juan Andres Muñoz was in his bedroom when he first tweeted news of Osama Bin Laden’s death to hundreds of...
by NewsWhip | May 26, 2016 | Digital Journalism
We look at the decline in Facebook engagements for major Facebook publishers over the last 12 months, and compare it to the rise of Facebook video. In our latest Facebook rankings, we noted that there’s been a ‘a slow-down in engagement with links and...
by NewsWhip | May 25, 2016 | Digital Journalism, Interviews
We round up some different takes on how to benchmark and measure social media success from the BBC, Economist, BILD and more. With so many platforms and metrics, one of the most useful ways of figuring out how to measure your content’s performance on social...
by NewsWhip | May 23, 2016 | Digital Journalism
After a boost in March, many of the top sites on Facebook saw slight declines in their overall interaction counts in the news feed in April. After seeing a rise in engagements with content for publishers on Facebook in March, April’s numbers show a slight...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
