Spike’s new features include a cleaner interface, the ability to export stories into a spreadsheet, and a 30 minute time filter.
It’s been an exciting week at NewsWhip, as we’ve just rolled out a brand new version of Spike, our content discovery tool, to all users.
As well as a much cleaner, stripped-back new interface, the platform now also has a few very powerful new features. Some are improvements on classic Spike capabilities, while others are totally new components, designed to make the workflow of journalists, PR professionals, marketers and audience development teams easier.
Here are some of the things it’s now possible to do in Spike:
– See the fastest spreading stories and social posts published in the last 30 minutes.
– See the performance of stories over any period in the last two months.
– Export custom lists of stories to a spreadsheet, with title, author, URL, social engagements and other data.
– Play Facebook, Twitter and YouTube videos in Spike.
In more detail, here’s what’s new. If you haven’t already tried out Spike, now’s the perfect time to do so. You can sign up for a free 14 day trial today.
More focus on the stories that matter to you
The most obvious change to Spike’s interface is the new look of the story feed, particularly the prominence of the custom panels once you select from your saved collection on the left of the screen.
In the new version of Spike, we’ve put these customised panels front and centre of the interface. Once you’re in a panel, that’s all you see – a customised stream of the most important stories, based on your preferences.
Export stories to spreadsheets
Here’s a feature that will make social media editors and content marketers very happy.
You can now export lists of stories directly from Spike in CSV, TSV and JSON. Once you’re in a saved panel or your bookmarks, simply click the export icon at the top left of your screen. You’ll quickly be able to get those stories onto your computer for deeper analysis of their content and performance.
Once you export the stories, you’ll get a ton of really valuable information associated with the stories. Time of publication, headline and summary, URL, authors, and associated keywords, as well as all the social data for each story, are all available.
We’ve also put together a new guide to show how to use this feature for SEO research.
See stories from the last 30 minutes to any time in the past two months
Next, we’ve introduced some new time ranges to select when searching for content.
The 30 minutes option is perfect for journalists who absolutely have to be among the first to a story, every time. It shows stories published less than 30 minutes ago, ranked by how fast people are reacting to the piece. It’s also possible to look back at the last three days of data very quickly in the drop-down menu.
On top of that, it’s now possible to look at custom date ranges, using a calendar. Pick any date range over the last two months to see the stories that performed strongest on different days. If there’s a particular story, campaign or trend that you want to hone in on, use the calendar to refine your results.
Bigger and better graphs show how each story performed
For each piece of content in Spike, there’s an accompanying graph that shows its performance on social media. It’s a quick visual means of telling how fast a story is spreading on different platforms.
In this new version of Spike, we’ve put these graphs front and centre. Simply click on the icon at the right of the story bar to see an expanded version of the graph, which can filtered for different metrics.
Meanwhile, in the YouTube tab, the graph shows how views and native YouTube engagements (comments, likes and dislikes) developed over time:
The graphs provide a useful visual guide to how any story performed on social media, and allows you to quickly compare engagement levels across different platforms. Take a screenshot to share around with colleagues and clients to quickly illustrate how any of your stories have performed.
Play Twitter, Facebook and YouTube video clips without leaving Spike
If you see a Facebook video in Spike that you think might be interesting, go ahead and click play right there to find out.
Those videos now play directly in Spike, allowing you to quickly see what makes the best fit for your content strategy. Remember, you can also filter solely for video content on Twitter, Facebook and Youtube by specifying the media type.
As well as these features, you should notice an improvement in the depth and quality of the content itself. Our coverage is also improving weekly, with YouTube native content being significantly ramped up, as well as the addition of tens of thousands of new content sources.
As ever, we’re keen to hear your feedback, questions and suggestions. Drop us a line to spike at newswhip dot com, or let us know us on Twitter, and we’ll get back to you fast.