by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
In Q2 2025, The New York Times significantly outperformed its own X (formerly Twitter) benchmark from Q1—not by shifting formats or ramping up volume, but by hitting on a series of powerful stories that cut through the noise. Engagement across the quarter more than...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
CBS News’ top 1,000 Facebook posts from Q2 2025 offer a clear playbook for what cuts through for publishers that don’t find themselves quite at the top of the tree like Fox News did. The cable news outlet’s Facebook Page saw 25 million engagements in Q2, and analyzing...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
It was a bumper quarter for The Economist on X (formerly Twitter), with the publication seeing a near 50% increase in engagement compared to Q1, by far the biggest increase on any platform. That’s a major jump for a legacy publisher on a platform where news publishers...
by Haley Corzo | Jul 23, 2025 | Digital Journalism
ESPN consistently ranked as the top publisher on TikTok in the first half of 2025, leading in both Q1 and Q2, though engagement saw a dramatic dip in Q2. However, our analysis of ESPN’s top 1,000 posts from each quarter revealed significant differences in...
by Haley Corzo | Jul 23, 2025 | Digital Journalism
Al Jazeera English experienced significant growth in Instagram engagement during Q2 2025, marking a 26% increase compared to Q1, topping out at a little over 35 million engagements between April and June this year. This uptick was largely driven by major...
by Benedict Nicholson | Jun 6, 2025 | Product Announcements, Digital Journalism
We’ve officially added TikTok to the Timeline widget, rounding out the list of platforms that are now available. This now completes the “God’s-eye view” of media coverage that the ability to see what’s driving engagement across all the...
by Chris Miles | May 5, 2025 | Digital Journalism
Welcome back to the NewsWhip Publisher Pulse. I’m Chris Miles, a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. The first few months of 2025 have given us social media whiplash....
by Chris Miles | Apr 30, 2025 | Digital Journalism
Note: This is a pilot newsletter from NewsWhip specifically with publishers in mind. Whether you’re a journalist, audience editor or running a small media company, this newsletter is for you. Pass along any feedback! You can subscribe on LinkedIn. Welcome back...
by Chris Miles | Apr 30, 2025 | Digital Journalism
Welcome back to the NewsWhip Publisher Pulse. I’m Chris Miles, a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. Last Wednesday, NewsWhip held its Publisher Summit in New York City,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
