by NewsWhip | Jan 18, 2016 | Brands
The countdown to Super Bowl 50 is on. Teams are gearing up across social media, and we look at which teams triumphed on Facebook in December. With football fans fervently watching who’s going to make it to the Super Bowl, they’re just as busy buzzing on social media....
by NewsWhip | Jan 8, 2016 | Brands
A new year is here, with new trends in brand marketing. Here’s how to get your followers buzzing about your content. Brand journalism is the big thing of 2016. Brands are becoming more personal than ever to reach their consumers where they spend substantial time,...
by NewsWhip | Jan 5, 2016 | Brands, Digital Journalism
Ahead of a busy year in politics, we outline four key tips for political communicators in 2016. Political campaigning on social media for this year’s US presidential election has already started in earnest and is only set to intensify. For many candidates in the...
by NewsWhip | Jan 4, 2016 | Brands
A new year is here, and with it, new technologies. Check out the latest apps to make your social content score big. In 2015, we began to dive into sports marketing and how to create viral content that makes fans go wild. We discovered the teams that lead the social...
by NewsWhip | Dec 31, 2015 | Brands, Digital Journalism
We take a look at the most successful pieces of content on Facebook for 2015. 2015 has been a hectic year for publishers on Facebook. It’s seen the rollout of Instant Articles for iOS and Android, the launching of Signal and an explosion in Facebook video. More...
by NewsWhip | Dec 29, 2015 | Brands
Baseball’s bigger than ever, and MLB teams are hitting home runs on Facebook video. America’s pastime might be in the off-season, but with the year at a close, we can look at which baseball teams scored the most-engaging videos on Facebook. Think it’s all about...
by NewsWhip | Dec 21, 2015 | Brands
Tis the season to stuff our bellies. The holidays are a time of cooking up special recipes, indulging in festive favorites, and leaving cookies out for Santa. The holiday preparations carry over to social media. Many food and beverage brands are used...
by NewsWhip | Dec 16, 2015 | Digital Journalism, Brands
We give out the 2015 Whippies for the best brands, sports teams, and politicians on social media in 2015. With 2015 drawing to a close, it’s time to look back at what worked on social media this year. Throughout the year, we’ve analysed the most...
by NewsWhip | Dec 11, 2015 | Brands
Basketball is bigger than ever, and the teams are creating original content to inspire fans across the social spheres. We dive into which teams are winning this sports marketing arms race. Last time, we explored NBA’s biggest teams on Facebook Video for 2015. Here...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
