by NewsWhip | Mar 16, 2016 | Brands
What campaigns made the biggest impact on social during this week’s SXSW Interactive? Attracting an audience of tens of thousands every year, the South by Southwest festival offers huge opportunities for brands and marketing. Announcements and developments are...
by NewsWhip | Mar 15, 2016 | Brands
New Facebook video features are driving big engagement for sports leagues and their teams. When Facebook pivoted their focus to video, few industries were better suited than sports. Sports have a natural advantage—games, interviews, and locker room celebrations all...
by NewsWhip | Mar 11, 2016 | Brands, NewsWhip Announcements
We show how you can achieve a God’s eye view of content performance with our first ever Analytics case study: how NewsWhip Analytics revealed the biggest trends around Super Bowl 50 content. Social is becoming the primary traffic source for publishers — NewsWhip...
by NewsWhip | Mar 10, 2016 | Brands
As brands pivot to becoming publishers, they need to master creating valuable content and measuring their impact. The brand newsroom is becoming more common as companies realize the value of content. 76% of brands will rely on content marketing in 2016, in order to...
by NewsWhip | Mar 7, 2016 | Brands
We rank the biggest soccer clubs on Facebook in February, and find out who’s scoring the most engagement. Last time we looked at soccer, way back in December, we analyzed how much traffic the major leagues and soccer clubs received from social media vs search. The...
by NewsWhip | Mar 3, 2016 | Brands
Brands are becoming publishers. No longer are brands some faceless entity—they are now expected to have a distinct personality, participate in social media, and even create their own content to bring value to the social sphere. Red Bull, GE, Coca Cola, Barney’s,...
by NewsWhip | Feb 25, 2016 | Brands, Digital Journalism
Leo’s red carpet rampage is paying off – on social media. The actor and his Oscar-nominated film The Revenant dominated pre-Oscars discussion on Facebook. The biggest date in the film calendar is almost upon us. The 88th Academy Awards take place this Sunday 28th...
by NewsWhip | Feb 25, 2016 | Brands
When brands jump on a conversation about an ongoing topic, it’s like unexpectedly seeing a favorite celebrity out in the wild. This marketing trend is called Real-Time Marketing, and it has a colossal impact. Whether the message is humorous, thought-provoking, or...
by NewsWhip | Feb 19, 2016 | Brands
Whether you’re on them to find love, for some shameless attention, or just out of pure boredom, we can all agree that dating sites and apps have taken the world by storm. Add in the COVID-19 pandemic that made it impossible to leave the house, and virtual Zoom dates...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
