by NewsWhip | May 17, 2016 | Brands
We take a look at which sports teams are making fans laugh, get angry, feel sad, and more with Facebook Reactions. Last time, we took a look at top publishers and brands, to see how people are using Facebook Reactions. Sports prompt big, passionate responses in...
by NewsWhip | May 16, 2016 | Communications & PR, Brands
A look at how five leading cosmetics brands cultivate significant engagement on Instagram, including through influencer marketing. While compiling data for our coverage of Fashion Week earlier in the year, we noticed that cosmetics brands were generating huge...
by NewsWhip | May 12, 2016 | Brands
We take a look at the data around how top brands are driving Facebook Reactions. How is your news feed making you feel today? Loving? Angry? Awed? When Facebook introduced Reactions, it wasn’t immediately apparent how people would use them. The uptake has been slow....
by NewsWhip | May 10, 2016 | Brands
Five must-do steps for brands on Instagram to grow their audience and build their engagement. Over the past year, Instagram has turned into the place to be for brands. 90 percent of Instagram users are younger than 35. Millennials are now the biggest generation,...
by NewsWhip | May 5, 2016 | Brands
Which car brand is getting social media all revved up? How Nissan is leading the way on Facebook through a passionate and engaged community. Facebook is quickly positioning themselves as the global hub for customer service. And that includes the auto industry,...
by NewsWhip | May 3, 2016 | Brands
Our five essential steps for brands creating content on Facebook for maximum engagement and audience growth. Brands need to be on Facebook if they want to truly reach their target audience. From the top to the bottom, this is the case. Mark Zuckerberg announced this...
by NewsWhip | Apr 28, 2016 | Brands
Reactive marketing generates incredible engagement for brands who join the conversation on what’s trending in social media. What is reactive marketing? Simply put, it’s the opposite of proactive marketing, which all that neat and tidy content that you plan for. ...
by NewsWhip | Apr 27, 2016 | Brands
Shachar Orren is the Vice President of Content at Playbuzz. In this guest post for the NewsWhip blog, she explains how Playbuzz’s latest content format went viral across the web, within days. Those worried about hackers or cyber security can take comfort in...
by NewsWhip | Apr 26, 2016 | Brands
Our step-by-step guide to how brands can find and react to hashtags on Instagram. Happy National Pretzel Day! Pretzel Day is just one of hundreds of unofficial holidays — holidays that are often celebrated more on social media than anywhere else. For marketers,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
