by Glossary Author | Apr 1, 2014 | Brands
We look back at the lessons learnt from our attempt at a fun viral video, from earlier this year. Viral videos might just be the ultimate social media marketing coup. With a great idea, something can usually be made quite quickly – the shorter they are, the...
by Glossary Author | Feb 4, 2014 | Other
On NewsWhip’s blog, we’re starting a series on content marketing, based on lessons from our own experience. First up – should you be using infographics to tell your story? From visualising wind speeds to illustrating womens’ rights around the...
by Glossary Author | Jan 30, 2014 | Other
NewsWhip’s powerful API provides a unique way of displaying and analysing content. Here’s an explanation of the service, and examples of our API in action for news companies and others. What is an API? API stands for Application Programming Interface – a...
by Glossary Author | Jan 21, 2014 | Other
All the stories on NewsWhip and Spike are ranked using their current ‘social velocity’ – how many new shares they’re getting every minute. Here’s an explanation of what exactly this metric is, and why it’s important. Simply put, social velocity is...
by Glossary Author | Aug 23, 2013 | Other
Social Sharing data from over 600,000 news stories indicates that a majority of articles never make it onto Twitter or Facebook. When we talk about social distribution’s impact on media, we tend to focus on the viral superstars – the BuzzFeed listicles...
by Glossary Author | Jul 16, 2013 | Other
We recently looked at five of the top reactive marketing examples. Now, we’re going to shift gears and look at five of the worst reactive marketing disasters. As was said in our previous post, “an ill-conceived tweet can spark a social media firestorm.” Content...
by Glossary Author | Jul 2, 2013 | Other
Reactive marketing is a process of tailoring content at a single moment. When the opportunity knocks, brands have to be reactive to frame their content around unplanned circumstances. Reactive marketing generates incredible engagement for brands who join the...
by Glossary Author | Apr 10, 2013 | Other
Was Margaret Thatcher a valiant reformer who jerked the UK out of a death spiral, or an extreme individualist, who destroyed the fabric of civil society? This polarizing and often emotional discussion is taking place now on TV, radio, kitchen tables, and social...
by Glossary Author | Feb 14, 2013 | Brands
I was lucky enough to have this witty insight from a college friend pop up in my Facebook feed recently – “Sometimes I wonder what is going on in the lives of the people Facebook filters out of my news feed. Then I remember the answer:...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
