by Benedict Nicholson | Feb 16, 2018 | Brands
The Super Bowl is always one of the biggest cultural and economic events in the world, and the 2018 Super Bowl proved to be no different. We explored the data to find out which brands were the real success stories of the day. The dust has settled on a remarkable 2018...
by Benedict Nicholson | Feb 7, 2018 | Digital Journalism
Engagements to content on LinkedIn have grown a good deal in the last two years. We dived into the data to see which publishers were the most successful on the platform in recent months. Since 2015, the growth of shares on the top content on LinkedIn has seen a steady...
by Benedict Nicholson | Jan 23, 2018 | Digital Journalism
Knowing how to reach the C-suite on social can be a tricky proposition. We take a look at the top content getting in front of decision makers, and what makes it successful. Reaching the C-suite and making sure your content is read by decision-makers is a key objective...
by Benedict Nicholson | Dec 27, 2017 | Brands
Charities and nonprofits compete for our attention on social with companies that have many times their purchasing power. We take a look at who is doing it well, and how. It’s not just brands and publishers that are competing for our ever diminishing attentions pans...
by Benedict Nicholson | Dec 12, 2017 | Brands
Instagram is a huge platform for auto brands, where their content gets many times the number of engagements it does on other platforms. We take a look at the numbers and trends. Instagram is a growing market for brands, with over 800 million active users as of...
by Benedict Nicholson | Nov 27, 2017 | Digital Journalism
How-to guides are becoming more and more popular, especially as Facebook videos. We take a look at this trend and see which publishers are taking advantage of it. We noted in a recent blog that some of the most successful videos on Facebook are the so-called...
by Benedict Nicholson | Oct 19, 2017 | Brands
When brands struggle to maintain a good reputation, how can they use social to improve it? Sometimes a brand’s reputation just can’t catch a break.We all know the brands that have to work hard to get good press. It might be airlines, it might be the telecoms...
by Benedict Nicholson | Sep 25, 2017 | Digital Journalism
With video still the format that publishers want to master, how has it transformed in 2017? At the beginning of August, Facebook launched Watch, a new platform within the app that would allow publishers a dedicated place to post their video content. The platform has...
by Benedict Nicholson | Aug 15, 2017 | Must reads, Interviews, Digital Journalism
The Associated Press delivers breaking news directly to thousands of customers around the globe. But how does the AP measure the impact of that content across social media, after it’s been distributed? AP Global News Manager Mark Davies tell us how NewsWhip...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
