by NewsWhip | Oct 21, 2015 | Digital Journalism
We look at the top performing sites on Facebook, adding in the native engagement for their main Facebook pages for the first time. With yesterday’s announcement that Facebook Instant Articles are finally live for all iPhone users, it looks as though the...
by NewsWhip | Oct 20, 2015 | NewsWhip Announcements, Digital Journalism
NewsWhip CEO Paul Quigley outlines why NewsWhip is getting into machine learning, in a big way. Yes. It’s inevitable. The robots are coming for us. But there’s no need to stockpile the grenade launchers and tinned beans. At least not yet. See, robots – or more...
by NewsWhip | Oct 15, 2015 | Brands
After a few attention grabbing successes of ‘real-time marketing’ (RTM) from major brands over the last few years, this new area of marketing has become something of a darling to the industry. Commentators point to Oreo’s famous power out tweet, during Super Bowl...
by NewsWhip | Oct 14, 2015 | Digital Journalism
We analyze the data to see what length successful Facebook video publishers are making their clips. When it comes to video on Facebook, one question we get asked over and over is ‘what’s the ideal time range of a native video on Facebook?’...
by NewsWhip | Oct 13, 2015 | Digital Journalism
A tale of two candidates: ahead of tonight’s first Democrat debate in Las Vegas, we rank the Facebook performance of the major Democratic candidates for the presidential nomination. Update, 6th November 2015: Ahead of the second Democrats’ debate in South...
by NewsWhip | Oct 8, 2015 | Digital Journalism, Brands
We compile a list of six key tools for communications and PR people looking to make the most of presence on social. Social media is the dominant force in professional communications today, impacting strategies in everything from marketing to publishing to public...
by NewsWhip | Oct 5, 2015 | Brands
After three months of bringing you our brand publisher rankings, we’ve been noting some cool insights and trends in the data. Time to share them with you! We’ve distilled them down to five of the most notable insights from these best brand content marketers in the...
by NewsWhip | Oct 1, 2015 | Interviews
How one of the UK’s biggest network of radio stations transformed their social presence to increase their social referrals by almost 250%. How does a contemporary radio station successfully transition from traditional broadcaster to ‘publisher’, visible...
by NewsWhip | Sep 29, 2015 | Digital Journalism
With native/distributed content now a firm reality, publishers should once again be questioning how to measure the reach of their content. For many publishers, the advice to “go to where the audience is” is both familiar and frustrating. They know about...