by NewsWhip | Nov 25, 2015 | Digital Journalism
We return with a ranking of the most visible publishers on Twitter in October 2015, rankings the top 25 most tweeted sites of the month. Following our look at the biggest Facebook publishers of last month, we turn our attention to the sites that dominated on Twitter...
by NewsWhip | Nov 24, 2015 | Digital Journalism
Debate clips, campaign ads and policy explainers: we take a look at how the US presidential candidates are making the most of Facebook video. Our look at the performance of the US presidential candidates on social threw up some unexpected surprises. For one thing, the...
by NewsWhip | Nov 23, 2015 | Brands
Hockey fans are famous for their passion. Which NHL teams are building the hottest social channels and how are they doing it? Time to hit the ice. In our previous sports breakdowns, we’ve determined that the sports sector and NFL franchises have built tremendous...
by NewsWhip | Nov 20, 2015 | Brands
Auto brands now spend over 50% of their ad budget on digital. Find out which car brands are driving the biggest social channels and how they do it. Auto brands are racing to get on top of their digital game. Automotive now spends over half its advertising budget on...
by NewsWhip | Nov 19, 2015 | Digital Journalism
We look at three good examples of stories that hit the three goals of engagement, presentation for social media, and targeted content. When editors and publishers think about how to best present their stories on social media, there’s often a few different...
by NewsWhip | Nov 18, 2015 | Brands
We’re already revving up for the Super Bowl at NewsWhip. In our sector breakdown of social vs search traffic, we saw that the sports industry had built deep and wide from social channels. Sports franchises are part entertainer, part publisher, part traditional brand....
by NewsWhip | Nov 17, 2015 | Digital Journalism
We take a look at the biggest publishers on Facebook in October 2015. October on Facebook was dominated by politics and current affairs. In a month with multiple presidential debates, and one prospective presidential candidate’s appearance before a congressional...
by NewsWhip | Nov 13, 2015 | Brands
Social is the new search, and Facebook is the new Google News. In this enormous digital trend, brands are upping their social games. This week, we’re diving into which sectors have the biggest social channels flowing to brands. We’ve already looked at whether social...
by NewsWhip | Nov 12, 2015 | Digital Journalism
We look at engagement numbers on Instant Articles for the New York Times, and find that average interaction rates are higher than on normal links. Instant Articles have been a reality for partner publishers and iPhone users since October 20. Since then, we...