by NewsWhip | Dec 11, 2015 | Brands
Basketball is bigger than ever, and the teams are creating original content to inspire fans across the social spheres. We dive into which teams are winning this sports marketing arms race. Last time, we explored NBA’s biggest teams on Facebook Video for 2015. Here...
by NewsWhip | Dec 10, 2015 | Brands
Social media is transforming sports engagement, and the NBA is no exception. We check out which teams are creating the most-engaging videos on Facebook, and how. Want to see a social media slam dunk? Look no further than NBA teams on Facebook video. Basketball is...
by NewsWhip | Dec 9, 2015 | Brands
As an early case study in how fashion brands use Instagram, we take a look at engagement around the Victoria’s Secret Fashion Show, which was screened on US television last night. There’s no denying the Victoria’s Secret Fashion Show is a social media behemoth. A...
by NewsWhip | Dec 8, 2015 | Digital Journalism
We explain exactly what Facebook’s Instant Articles are, and how publishers are using them. From a social publishing perspective, Facebook Instant Articles have been one of the major talking points of 2015. With some of the biggest news brands, from legacy...
by NewsWhip | Dec 4, 2015 | Brands
There’s a lot to learn from the NHL’s 2015 content marketing hits. Our top five insights dive into how to make compelling content. Last week, we looked at which hockey teams were driving the most web traffic from their social media channels. Hockey teams...
by NewsWhip | Dec 3, 2015 | Digital Journalism
Using 2014 data, we take a look at the type of stories which go viral in the run-up to Christmas. For many users, Christmas talk has been filling up social feeds for weeks now. Between major festive marketing campaigns and people beginning (or finishing up) their...
by NewsWhip | Dec 2, 2015 | Brands
Soccer is the world’s top sport. We dive into which country’s league is the champion of social engagement and how their clubs do it. We’ve already gone into football and hockey. But it’s time to tackle the sport that dominates the globe—soccer. According...
by NewsWhip | Nov 30, 2015 | Digital Journalism, Interviews
Researcher Satu Vasantola published a paper with the Reuters Institute for the Study of Journalism recently about the type of content that gets shared online. Using NewsWhip data and other methods, Satu looked at the content output and social performance of the...
by NewsWhip | Nov 26, 2015 | Brands
How to get NFL fans involved? We look at the very best content that teams are using to ramp up engagement. Happy Thanksgiving from NewsWhip. We’re focusing on a very American tradition today: football. Last week, we looked at which NFL teams had the largest social...
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