by NewsWhip | Mar 22, 2016 | Digital Journalism
Our rankings of the most engaged Facebook publishers in February 2016, with top 25 breakdown and analysis. 2016 started with a little bit of change amongst the biggest Facebook sites. Leaders such as the Huffington Post were pushed down slightly, and other big names...
by NewsWhip | Mar 21, 2016 | Digital Journalism
We talked to one of the authors of a new Reuters Institute report on analytics in the newsroom about how digital newsrooms are increasingly using audience analytics to direct editorial strategies. Mention analytics in five different newsrooms and you’re likely...
by NewsWhip | Mar 17, 2016 | Brands
As people turn away from traditional advertisements, savvy digital marketers are adapting by finding influencers to boost their content’s reach and build brand awareness. What’s an influencer? Influencers are individuals who have an engaged following relevant...
by NewsWhip | Mar 16, 2016 | Brands
What campaigns made the biggest impact on social during this week’s SXSW Interactive? Attracting an audience of tens of thousands every year, the South by Southwest festival offers huge opportunities for brands and marketing. Announcements and developments are...
by NewsWhip | Mar 16, 2016 | Digital Journalism
We’re pleased to launch the NewsWhip guide to social publishing, which shows how to reach and keep readers on social media. Here on the NewsWhip blog, our speciality is social publishing. We’re constantly analysing new data to find out what’s...
by NewsWhip | Mar 15, 2016 | Brands
New Facebook video features are driving big engagement for sports leagues and their teams. When Facebook pivoted their focus to video, few industries were better suited than sports. Sports have a natural advantage—games, interviews, and locker room celebrations all...
by NewsWhip | Mar 11, 2016 | Brands, NewsWhip Announcements
We show how you can achieve a God’s eye view of content performance with our first ever Analytics case study: how NewsWhip Analytics revealed the biggest trends around Super Bowl 50 content. Social is becoming the primary traffic source for publishers — NewsWhip...
by NewsWhip | Mar 10, 2016 | Brands
As brands pivot to becoming publishers, they need to master creating valuable content and measuring their impact. The brand newsroom is becoming more common as companies realize the value of content. 76% of brands will rely on content marketing in 2016, in order to...
by NewsWhip | Mar 8, 2016 | Digital Journalism
We look at three important metrics for Facebook video publishers to monitor and review. Last week we looked at the growth of video on Facebook, and pointed out how engagement rates on video are growing significantly for publishers. With more videos being posted to...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
