by NewsWhip | Feb 14, 2017 | Digital Journalism
What can brands and publishers expect from a political mention? We dive into the latest controversy, around Nordstrom and how it played out on social media. Tic Tacs. Skittles. Kelloggs. Uber. Starbucks. Nordstrom. Each of these brands has seen a jump in social media...
by NewsWhip | Feb 8, 2017 | Digital Journalism, Brands
What did Super Bowl LI look like on Facebook? We look at how social reacted to this history-making game, diving into the top teams, pages, & stories. How did social media react to arguably the most legendary Super Bowl in history? It was the first Super Bowl to...
by NewsWhip | Feb 8, 2017 | Digital Journalism
What does US media coverage of terrorist events look like? We took a deep dive into the data, to see how much coverage there has been of ten notable incidents since 2015. On Monday, the White House released a list of 78 global terror attacks that it said has been...
by NewsWhip | Feb 6, 2017 | Digital Journalism
The stories not being told can lead to opportunities to stand out; here’s how to take advantage of the ‘white space’, and differentiate your content. How do you stand out when it’s all been done before? The same big stories get reported in...
by NewsWhip | Feb 2, 2017 | NewsWhip Announcements, Product Announcements
Today we’re launching a brand new beta product called NewsWhip Analytics, the biggest repository of human story engagement ever created. We have something extremely exciting to tell you about at NewsWhip today. First a little background. Humans crave these...
by NewsWhip | Jan 31, 2017 | Digital Journalism
How have headlines changed in two years? We look at ten publishers’ top stories to discover the trends behind engaging headlines on social. There’s no question that social media has changed the way that we read and share news. Publishers have had to adapt...
by NewsWhip | Jan 26, 2017 | Digital Journalism, Brands
[[[Recipe and food videos have huge viral potential on social. We look at top publishers and their tactics to success. Cheesy fried hot dogs. Sweet potato soufflé. Cinnamon roll apple pie. Even if you don’t cook, it’s hard not to be taken in by the sumptuous food...
by NewsWhip | Jan 25, 2017 | Digital Journalism
We analyse the average word count of some of the biggest stories from five of the top sites on social media in December 2016. How many words are too many for the reader who shares in their news feed or timeline? Often, it seems like there are no end of possible...
by NewsWhip | Jan 24, 2017 | Interviews, Digital Journalism
We interview ATTN’s Head of Audience about how they reach their audience through native content, and how they measure its impact. ATTN is an ‘issues-driven media company’, targeting a young audience on social media. If you’ve heard the name,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
