by NewsWhip | Mar 22, 2017 | Interviews, Digital Journalism
CNN’s Facebook engagement has grown as a result of engagement with their political news coverage in the last year. We take a closer look at the data, and talk to their Director of Social Publishing to learn more. On election night last November,...
by NewsWhip | Mar 20, 2017 | Digital Journalism
How are your competitors engaging their followers on social media? Here’s how to get hourly, semi-daily, or daily competitive reports right to your email. Why should you bother keeping an eye on the competition? Wiretapping jokes aside, there are some real...
by NewsWhip | Mar 16, 2017 | Brands, Digital Journalism
How can you make a seemingly boring topic stand out on social media? We take a look at how GE and others transformed their storytelling. In today’s social media chaos, it’s hard to make your content stand out. Especially if you’re covering a topic...
by NewsWhip | Mar 16, 2017 | Digital Journalism
We look at how leading US radio station NPR is engaging its Facebook audience with audio. Scrolling through any social platform, you’re unlikely to find much in the way of audio clips going viral. Stories, videos and images, yes, but audio clips of...
by NewsWhip | Mar 14, 2017 | Digital Journalism
How can you make yourself stand out as a publisher on Facebook? We explore seven ways to encourage comments and build an engaged community around your content. Pew Research ran a study on whether readers could remember where their news was coming from. Pew found that...
by NewsWhip | Mar 14, 2017 | Digital Journalism
We looked at the German sites attracting the most engagement on their articles on Facebook in February 2017. Our recent rankings of the most engaged English language sites on Facebook showed growth in engagement with news content for publishers. The aftermath of the...
by NewsWhip | Mar 9, 2017 | Digital Journalism
How did people react to International Women’s Day this year, compared to years past? We look at the changes on social media, and how native content played out on Instagram. Yesterday was International Women’s Day and here in the NewsWhip office, we had some very...
by NewsWhip | Mar 9, 2017 | Digital Journalism
NewsWhip will be in Austin, Texas, for SXSW 2017, from March 11 to 14. Here’s how you can meet us. It’s early March, which means that half the media and tech industries are getting ready to fly to Texas for South by Southwest, while the other half are...
by NewsWhip | Mar 7, 2017 | Brands, Digital Journalism
How do you weigh your social media metrics? We dive into the values of different metrics, including likes, shares, comments, and more. On “The Office”, manager Michael Scott asks his receptionist to record employee performance during the day. He later asks her who’s...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
