by NewsWhip | Oct 5, 2017 | Digital Journalism
With native video on LinkedIn now available for all users, we look at how the format differs from videos on other social media platforms. In August, LinkedIn made native video uploads available to general users, making the platform the latest to compete for social...
by NewsWhip | Oct 4, 2017 | Brands
Gamers are inherently social media users. Here’s how brands reach out to speak their language. With the emerging popularity of eSports and sites like Twitch, the gaming community has grown considerably in size and in closeness in recent months. It’s no mystery then...
by NewsWhip | Oct 2, 2017 | Digital Journalism, Interviews
The transition to being a renowned news source on social media isn’t just a concern for English-language publishers. Global publishers like EL PAÍS are innovating too, creating powerful change in the newsroom. We spoke to Pilar Millán Galante, Director of Audience...
by NewsWhip | Sep 28, 2017 | Digital Journalism
With the end of 2017 just a few months away, how can you create Facebook videos that make an impact? Our data revealed the top Facebook video trends that are going viral right now. In the world of social video, there have been notable changes. Facebook Watch promises...
by NewsWhip | Sep 27, 2017 | Digital Journalism
After a whirlwind few months of elections in Europe and the U.S., we reflect on how social media contributed to spreading campaign messages, from the U.S. to Germany. With Germany’s election now over, we decided to take a look at some of the common threads of how...
by NewsWhip | Sep 21, 2017 | Digital Journalism
So you want to spread content analytics to more people in your organisation. How do you make sure you go about it the right way? In many organisations, it’s still the case that metrics are owned by a data or analytics team, with knowledge staggered at various levels...
by NewsWhip | Sep 19, 2017 | Digital Journalism, Interviews
We’re always curious to know what makes viral publishers so successful — especially those creating original content. We talked to Diply, which has cracked the code on going big on social. Diply is one of those sites that pops up in the newsfeed again and again. The...
by NewsWhip | Sep 14, 2017 | Digital Journalism
With the German election happening later this month, we take a closer look at the stories, sites and posts getting voters’ attention before the vote. What power does social engagement have to impact elections? For parties and the candidates themselves, social media is...
by NewsWhip | Sep 7, 2017 | Brands, Must reads, Digital Journalism
On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
