The NewsWhip Pulse: Webinar 11

A weekly review of the media trends shaping society and public opinion

January 29, 2020


11:30am EST / 4:30pm GMT


Continuing our exploration of strategies for combating misinformation in 2021, we speak this Friday with Marshall Manson. Marshall leads Digital for leading advisory firm Brunswick Group in the UK, Europe, Africa, India and other markets. He was previously UK CEO of Ogilvy PR and EMEA MD of Digital for Edelman.

Marshall will bring unusual insight as a PR leader with roots in political communications combined with a full grasp of the new digital information ecosystem. He works closely with clients who must combat viral misinformation that targets their products, goals and permission to operate.

Join us to explore:

  • The frameworks Marshall uses to understand misinformation
  • Misinformation personas: Detractors, Susceptables, Persuadables, and Advocates
  • Why misinformation is like a forest fire, not a virus

Our guests

Paul Quigley

Marshall Manson,


Brunswick Group

Benedict Nicholson

Paul Quigley,

CEO and Co-Founder,


Watch our previous webinars

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Episode 10

Misinformation battlefields: Amil Khan and Valent Projects

On our first NewsWhip Pulse of 2021, we spoke to Amil Khan, the founder and director at Valent Projects, a digital communications agency that focuses on social impact and combating disinformation.

Episode 9

Aubrey Quinn from the Clyde Group

In this episode of the Pulse, we were delighted to welcome Aubrey Quinn, Partner and Managing Director of The Clyde Group. Aubrey joined our CEO, Paul Quigley, to chat about the Clyde Group’s success, how to win new business, and how agencies can measure impact.

Episode 8

Jaclyn Ruelle from the Martin Agency

In the latest episode of the NewsWhip Pulse, Jaclyn Ruelle joined Brett Lofgren to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. 

Episode 7

The US Election

In the latest episode of the NewsWhip Pulse, Paul Quigley and Benedict Nicholson return to discuss the social data behind the US 2020 presidential election.

Episode 6

Introducing Crisis Dashboards

In the latest episode of the NewsWhip Pulse, we’re excited to be joined by Dervilla Mullan and John Hayes from our product team to talk about our Crisis Dashboard release.

Episode 5

Reddit x NewsWhip

Paul was joined by Reddit’s Senior Partnerships Manager Gabriel Sands to talk about our brand new integration with Reddit, the power of Reddit, and how you can use the data to detect trends early, gauge public perception, and learn from knowledgable communities.

Episode 4

The Axios-NewsWhip attention tracker

In this edition, our Head of Research and Editorial at NewsWhip, Benedict Nicholson was joined by Neal Rothschild, Director of Audience and Growth at Axios to discuss the Axios-NewsWhip election tracker partnership.

Episode 3

Top Author Leaderboards

In this edition, our CEO Paul Quigley was joined by Benedict Nicholson, Head of Research and Editorial at NewsWhip to discuss NewsWhip’s latest feature release, Top Authors Leaderboards, and the top authors in the US, tech, and politics.

Episode 2

Jim Kennedy from the AP

In this edition, our CEO Paul Quigley was joined by Jim Kennedy, who serves as the SVP of Strategic Planning at the Associated Press. Jim brings insights on the unique challenges and opportunities facing newsrooms in 2020, from a huge increase in social engagement to the rise of the mono-news cycle and the difficulties of combating misinformation.

Episode 1

A lookback at 2020 so far

NewsWhip’s CEO and founder Paul Quigley is joined in the first episode of the NewsWhip Pulse by the Head of Research and Editorial Benedict Nicholson to talk through some of the content trends of 2020 so far.