Webinars
Reviewing the media trends shaping society and public opinion
Why planning for failure is part of Samsung’s risk management framework
Built for impact: How Ford turns insight into earned media success
How PepsiCo uses data to power creativity
Real-time decision-making with Kate LaVail of McDonald’s
What’s the next phase in social monitoring for journalists
How NewsWhip helps power Dotdash Meredith’s social strategy
Watch our on-demand webinars
Lessons for brands from the frontlines of social media manipulation
Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. However, there are dedicated organizations such as Valent Projects actively working...
When distrust defines society’s relationship with government & media
Humanity’s potential for progress and creativity risks sustained damage when distrust is the foundation and society is no longer characterized by positive relationships with government, media, business, and non-governmental organizations (NGOs). Still, data from this...
Mastering the balance of mixternal communications
In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of...
Reviewing the news that resonated most in 2021
For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Although fewer individual articles received multimillion engagement status this year, there were many key events that...
Brand crisis research: vaccine mandates, Striketober, & misinformation
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict...
Food & beverage trends with APCO Worldwide
At NewsWhip’s September webinar, Steve Salvador from APCO Worldwide joined NewsWhip’s CEO, Paul Quigley to explore the ways that food and beverage brands aim to delight consumers, shape culture, and become more purpose-driven. Pursuing deeper engagement with consumers...
Misinformation in 2021: Public engagement trends
We recently sat down with Sarah Brandt, Executive Vice President of Partnerships for NewsGuard, and Dr. Paul Resnick, the Michael D. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of...
Built for impact: How Ford turns insight into earned media success
We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...
#21: Using marketing signals to accurately predict brand health
JUNE 30, 2021 | 11:30am EST / 4:30pm GMT Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery GUESTS SVP & Director of Strategic Intelligence,Methods+MasteryCEO and Co-Founder, NewsWhip Topics Senior Vice President and...
