September 29, 2021 | 11:30am EST & 4:30pm BST/GMT+1

Sobriety to sustainability: food & beverage trends with APCO Worldwide

Guests

Steve Salvador,

APCO Worldwide

Image of Paul Quigley in Black and White

Paul Quigley,

NewsWhip

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Misinformation in 2021: Public engagement trends

Misinformation in 2021: Public engagement trends

We recently sat down with Sarah Brandt, Executive Vice President of Partnerships for NewsGuard, and Dr. Paul Resnick, the Michael D. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of...

Built for impact: How Ford turns insight into earned media success

Built for impact: How Ford turns insight into earned media success

We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...

#21: Using marketing signals to accurately predict brand health

#21: Using marketing signals to accurately predict brand health

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery GUESTS SVP & Director of Strategic Intelligence, Methods+Mastery CEO and Co-Founder, NewsWhip Topics Senior Vice President and...

#18: The future of storytelling in healthcare communications

#18: The future of storytelling in healthcare communications

May 21, 2021 | 11:30am EST / 4:30pm GMTThe future of storytelling in healthcare communicationsGUESTSPractice Leader of Media & Engagement, Real ChemistryCEO and Co-Founder, NewsWhipTopics In the digital age the rules for reaching an audience change almost...

How PepsiCo uses data to power creativity

How PepsiCo uses data to power creativity

Recently, we sat down with PepsiCo's Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Lauren Powell, Analytics &...

#16: How the consumer driven news cycle changes PR measurement

#16: How the consumer driven news cycle changes PR measurement

APRIL 22, 20214pm Singapore / 12pm UAE / 9am IrelandHow has the consumer changed the news cycle and impacted PR measurement?GUESTSDirector of Content, Data + Digital for Middle East + AfricaHill+Knowlton StrategiesData + Analytics Manager for APACHill+Knowlton...

#15: Real-time decision-making with Kate LaVail of McDonald’s

#15: Real-time decision-making with Kate LaVail of McDonald’s

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMTReal-time decision-making with Kate LaVail of McDonald'sGUESTSSenior Director of Performance & Intelligence,McDonald'sCEO and Co-Founder,NewsWhipTopics McDonald's Senior Director of Performance & Intelligence Kate...

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