The NewsWhip Pulse

Reviewing the media trends shaping society and public opinion

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Mastering the balance of mixternal communications

Mastering the balance of mixternal communications

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of...

Reviewing the news that resonated most in 2021

Reviewing the news that resonated most in 2021

For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Although fewer individual articles received multimillion engagement status this year, there were many key events that...

Food & beverage trends with APCO Worldwide

Food & beverage trends with APCO Worldwide

At NewsWhip’s September webinar, Steve Salvador from APCO Worldwide joined NewsWhip’s CEO, Paul Quigley to explore the ways that food and beverage brands aim to delight consumers, shape culture, and become more purpose-driven. Pursuing deeper engagement with consumers...

Misinformation in 2021: Public engagement trends

Misinformation in 2021: Public engagement trends

We recently sat down with Sarah Brandt, Executive Vice President of Partnerships for NewsGuard, and Dr. Paul Resnick, the Michael D. Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of...

Built for impact: How Ford turns insight into earned media success

Built for impact: How Ford turns insight into earned media success

We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...

#21: Using marketing signals to accurately predict brand health

#21: Using marketing signals to accurately predict brand health

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery GUESTS SVP & Director of Strategic Intelligence,Methods+MasteryCEO and Co-Founder, NewsWhip Topics Senior Vice President and...

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