by Haley Corzo | Jul 23, 2025 | Digital Journalism
ESPN consistently ranked as the top publisher on TikTok in the first half of 2025, leading in both Q1 and Q2, though engagement saw a dramatic dip in Q2. However, our analysis of ESPN’s top 1,000 posts from each quarter revealed significant differences in...
by Haley Corzo | Apr 7, 2025 | Digital Journalism
It’s time for our March TikTok analysis. We’ll be using the same benchmark of 50 publishers to understand who’s leading on TikTok and what type of content is driving their success. Here are some key takeaways from this month: ESPN remains the dominant publisher,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
