by Glossary Author | Aug 1, 2018 | Glossary
If a picture is worth a thousand words, then what is the worth of a thousand retweets? Cued social posts, hashtag development, and the use of link shorteners are some of the common tactics used by public relations agencies to drive social media engagement. While...
by Glossary Author | Aug 1, 2018 | Glossary
Smart brand ambassadors and account executives realize they have a great deal of control over a brand’s external reputation well beyond a carefully crafted internal identity. The winning formula combines research, pitching to the right publishers and influencers, at...
by Glossary Author | Jul 20, 2018 | Glossary
The line between television, radio, and print platforms is blurred. According to the Pew Research Center, fewer Americans look to television as a main source of news and about half of those who do are tuning in for local broadcasts. All national media is hosted...
by Glossary Author | Jul 16, 2018 | Glossary
Brand relevance is considered one of the biggest challenges facing public relations agencies today. In order to keep up with Gen Z, agencies need to be able to adapt to the latest news and engage with users who are coming of age to make major life decisions. The...
by Glossary Author | Jun 11, 2018 | Glossary
With the digital transformation of the early 2000s, some news outlets have digitized while others are digital native, meaning they were born on the internet. Even though respected stalwarts such as the New York Times still print, Pew Research Center’s state of the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
