by Haley Corzo | Apr 11, 2024
Tech trends: How big tech and AI have been covered in 2023 What you will learn in this report: The top publishers writing about the world’s biggest tech companies What narratives drove engagement with those brands How AI is being written about in 2023 The...
by Haley Corzo | Apr 11, 2024
Super Bowl LVI: The brands that won the game What you will learn in this report: The brands that had the most engaged ads The dominant narratives from the Super Bowl The timing of public engagement to different ads The platforms where different ads saw...
by Haley Corzo | Apr 11, 2024
Brands caught in the ‘woke’ crossfire and workforce tensions in 2023 What you will learn in this report: The most engaged crises and how they captured public interest How much different crisis types resonated with the public The timing and impact of...
by Benedict Nicholson | Apr 11, 2024
Summer flavor trends: Collabs, ice cream, and fake flavors In summertime the possibilities are endless, or at least that’s the sense we got when we looked at all the flavor coverage that’s happening across social platforms in summer 2023. What you will learn in this...
by Benedict Nicholson | Apr 11, 2024
Sustainability across social media In today’s socially conscious world, prioritizing sustainability is of utmost importance for many consumers. While some brands have begun to actively advocate for it as part of their identities, others are yet to embrace its...
by Benedict Nicholson | Apr 10, 2024
DEI in 2023: Trends, challenges, and brand initiatives DEI initiatives and practices have become a major point of discussion for businesses, universities, and in government. As representation becomes exceedingly important, some brands are stepping up to make sure that...
by Benedict Nicholson | Apr 10, 2024
Quick-serve restaurants:
The standout headlines, flavors & menu items Quick-service restaurants have become more than just convenience in today’s busy world — they are now cultural icons and flavor experimenters, and how much they captivate the public’s interest...
by Benedict Nicholson | Apr 10, 2024
The biggest comms crises in the UK: Strikes, brand boycotts, and Covid Brands and government entities have had to navigate a range of crises in the last three months, and how they’ve been covered by the media can greatly affect their public perception. What you will...
by Benedict Nicholson | Apr 10, 2024
The top election storylines from 2024 2024 has been dubbed the year of global elections, and as election coverage begins to intensify, we’ll be exploring the topics and issues that dominate the political landscape. Our inaugural report looks at early coverage of the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
