by Glossary Author | Nov 9, 2017 | Glossary
Brand monitoring software allows marketing and communications professionals to track mentions and conversations around specific brands and other keywords on social media. The software typically makes use of social media APIs to allow users to spot when and where...
by Glossary Author | Nov 9, 2017 | Glossary
The best brand monitoring solutions depends on what’s required by the user. Generally, tools which allow a real-time view of the sites, stories and posts that mention your brand, and are engaging audiences on multiple platforms, make the best brand monitoring...
by Glossary Author | Nov 9, 2017 | Glossary
A Social Analytics Platform is a digital tool which allows users to monitor and review the performance of content and trends on social media platforms, using audience engagement metrics. The best social analytics platforms provide a range of metrics from different...
by Glossary Author | Oct 9, 2017 | Glossary
To use a social media insights platform, it’s important to have a clear idea of what problem or task you’re looking to solve or improve. What are your top priorities for your brand or audience development strategy? Figuring out what you need most is the first step in...
by Glossary Author | Jul 9, 2017 | Glossary
To make the most out of social media insights reporting, it’s important to focus on what will improve your workflow and ability to make a meaningful connection with your audience. To improve social media insights reporting generally, it helps to create a checklist of...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
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Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
