by Glossary Author | Mar 1, 2018 | Glossary
Advertising value equivalency (AVE) is a way in which public relations and communications agencies measure the impact of media coverage. Typically, AVEs are calculated from a range of metrics such as comparing the equivalent cost of coverage in a publication based on...
by Glossary Author | Mar 1, 2018 | Glossary
Brand monitoring software makes extensive use of content tracking technology to deliver accurate, fast and reliable updates on how certain brands are being discussed online. The aim is to ensure that public relations professionals have full visibility over the...
by Glossary Author | Mar 1, 2018 | Glossary
Digital analytics – such as referrals, video views, and social engagement metrics – form an important pillar of modern analytics in public relations. Such data can be used in numerous ways to support PR campaigns, from helping to inform the style of...
by Glossary Author | Feb 26, 2018 | Glossary
The best social media analytics solutions rely on a wealth of signals to provide users with the most accurate information on how different audiences are responding to messages and stories on social media, at any time. Top social media analytics solutions include...
by Glossary Author | Feb 25, 2018 | Glossary
Social media analytics platforms are intuitive tools. The platforms use data, including signals such as social engagements, to show users what content or topics are trending on social media channels at certain times. Most social media analytics platforms rank content...
by Glossary Author | Feb 24, 2018 | Glossary
NewsWhip is a social media analytics company which provides data and insights around any topic to the world’s leading content creators, marketers and communications professionals. Social media monitoring is one aspect of what NewsWhip’s extensive social monitoring...
by Glossary Author | Feb 24, 2018 | Glossary
The best social media intelligence tools are the tools which give their users the most complete information around content and social media trends at any time. NewsWhip offers two main social media intelligence tools, both of which are used extensively by leading...
by Glossary Author | Feb 24, 2018 | Glossary
“Buzz” on social media can change minute by minute. Making sure that you’re focused on the top trends and conversations that are capturing the attention of key audiences is a vital part of staying relevant and clued into what matters online each day. The best way to...
by Glossary Author | Feb 22, 2018 | Glossary
Trends in social media analytics tend to change pretty quickly, based on new social media features, audience behaviour, and what metrics and data is available to marketers and publishers. Content formats on social media can also play a significant role in what social...
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Fall Social Publishing Index: Facebook’s continued rise
