by NewsWhip | Dec 14, 2015 | Digital Journalism
Using 2014 and 2015 data, we set out three tips for publishers to maximise engagement this festive season. For publishers, the Christmas period offers unique opportunities for themed content. The season is generally light-hearted and feelgood, with a clear appeal to a...
by NewsWhip | Dec 8, 2015 | Digital Journalism
We explain exactly what Facebook’s Instant Articles are, and how publishers are using them. From a social publishing perspective, Facebook Instant Articles have been one of the major talking points of 2015. With some of the biggest news brands, from legacy...
by NewsWhip | Dec 3, 2015 | Digital Journalism
Using 2014 data, we take a look at the type of stories which go viral in the run-up to Christmas. For many users, Christmas talk has been filling up social feeds for weeks now. Between major festive marketing campaigns and people beginning (or finishing up) their...
by NewsWhip | Nov 30, 2015 | Digital Journalism, Interviews
Researcher Satu Vasantola published a paper with the Reuters Institute for the Study of Journalism recently about the type of content that gets shared online. Using NewsWhip data and other methods, Satu looked at the content output and social performance of the...
by NewsWhip | Nov 25, 2015 | Digital Journalism
We return with a ranking of the most visible publishers on Twitter in October 2015, rankings the top 25 most tweeted sites of the month. Following our look at the biggest Facebook publishers of last month, we turn our attention to the sites that dominated on Twitter...
by NewsWhip | Nov 24, 2015 | Digital Journalism
Debate clips, campaign ads and policy explainers: we take a look at how the US presidential candidates are making the most of Facebook video. Our look at the performance of the US presidential candidates on social threw up some unexpected surprises. For one thing, the...
by NewsWhip | Nov 19, 2015 | Digital Journalism
We look at three good examples of stories that hit the three goals of engagement, presentation for social media, and targeted content. When editors and publishers think about how to best present their stories on social media, there’s often a few different...
by NewsWhip | Nov 17, 2015 | Digital Journalism
We take a look at the biggest publishers on Facebook in October 2015. October on Facebook was dominated by politics and current affairs. In a month with multiple presidential debates, and one prospective presidential candidate’s appearance before a congressional...
by NewsWhip | Nov 12, 2015 | Digital Journalism
We look at engagement numbers on Instant Articles for the New York Times, and find that average interaction rates are higher than on normal links. Instant Articles have been a reality for partner publishers and iPhone users since October 20. Since then, we...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
