by NewsWhip | Apr 21, 2016 | Brands
How one sports team is driving a significantly higher average of shares than others. When we pulled the Facebook rankings for Major League Baseball’s teams this month, we noticed something surprising. Usually we see that the teams who publish a larger quantity of...
by NewsWhip | Apr 20, 2016 | Brands
The digital world has few borders. For brands, this means more people than ever can see their content from different regions and markets. For global brands and brands looking to expand into new territories, there are a few considerations. There is a need to create...
by NewsWhip | Apr 14, 2016 | Brands
The social media algorithm is going to make your content smarter. Talk of algorithms has raised an uproar among publishers and brands recently. Both are concerned that their content won’t be seen at all if social media shifts to display content to users based on...
by NewsWhip | Apr 11, 2016 | Brands
We dive into three ways that messaging apps are letting brands connect with their consumers closer than ever. Messaging apps are the place to be this year. People are converging more and more on social media’s ‘walled gardens’ to interact both more intimately...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
by NewsWhip | Mar 29, 2016 | Brands
The Final Four of March Madness are gearing up for the championship games and we uncover which team would win through social media. Has your bracket been broken this year, or did you make some lucky picks? There’s an endless amount of ways to choose your NCAA...
by NewsWhip | Mar 24, 2016 | Brands
Paying attention to what gets shared on social can reveal your evergreen content You spend an enormous amount of time and effort thinking up content, producing it, and sending it off into the world. But once the initial buzz dies off, what staying power does that...
by NewsWhip | Mar 23, 2016 | Brands
Facebook Live videos are bringing fans up close and personal with their favorite teams through broadcasts they can watch no matter where they are. Facebook and social media are increasingly used to deepen the experience of being a sports fan. Now, more than ever,...
by NewsWhip | Mar 17, 2016 | Brands
As people turn away from traditional advertisements, savvy digital marketers are adapting by finding influencers to boost their content’s reach and build brand awareness. What’s an influencer? Influencers are individuals who have an engaged following relevant...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
