by Glossary Author | Feb 22, 2018 | Glossary
Trends in social media analytics tend to change pretty quickly, based on new social media features, audience behaviour, and what metrics and data is available to marketers and publishers. Content formats on social media can also play a significant role in what social...
by Glossary Author | Feb 17, 2018 | Glossary
Generally, social media monitoring platforms are designed to be highly intuitive, and to provide relevant actionable insights fast. Most of the best social media monitoring platforms are highly customisable browser-based tools which allow users to decide what to...
by Glossary Author | Feb 14, 2018 | Glossary
Social influencer intelligence is the way that marketers, advertisers and other analysts achieve insight into the impact of influential profiles on social media. Some of the metrics that are of interest in scoping out social influencer intelligence include post reach...
by Glossary Author | Feb 13, 2018 | Glossary
Social influencer tracking involves using social analytics tools and software to analyse how active and successful certain influential accounts on social media are. The best social influencers have either a large or a very dedicated follower base, and post a wide...
by Glossary Author | Feb 11, 2018 | Glossary
How do you decide on which social media monitoring tool to use for your workflow? A lot of this depends on the outcome of the task at hand. Depending on scenario, you might need to go very minute in your analysis of what people in your city are sharing this morning,...
by Glossary Author | Feb 4, 2018 | Glossary
The top social intelligence tools give users a comprehensive 360° view of the type of content that is getting attention on social platforms in real time. Other features include the ability to see social trends over time, and to find the social influencers and accounts...
by Glossary Author | Feb 3, 2018 | Glossary
The best social data platforms are those which offer significant insight into the performance of content across different social media channels. Social data platforms use social media APIs to provide a stream of data to show how audiences are responding to different...
by Glossary Author | Feb 1, 2018 | Glossary
To find the best guide to social analytics software, it helps to understand what kind of problems you are looking to solve with the software. What platforms are most important in reaching your audience and sharing your message? By figuring out what the most important...
by Glossary Author | Feb 1, 2018 | Glossary
The top social media insight tools give users a comprehensive 360° view of the type of content that is getting attention on social platforms in real time. Other features include the ability to see social trends over time, and to find the social influencers and...
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