by Mark Brown | Nov 6, 2023 | Shell Case Study, Communications & PR
Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. Given the company’s involvement in everything from oil & gas production to electric...
by Mark Brown | Jun 9, 2023 | Communications & PR
Professionals in every industry dream of having the kinds of insights that are now commonplace in sports, where athletes and executives can tap into stats mid-play to gain an advantage over their opponents. The reality, however, is that many of those real-time...
by Mark Brown | Apr 17, 2023 | Communications & PR
If there is one thing publishers and reporters crave, it’s an audience. Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. The faster...
by Mark Brown | Jan 12, 2023 | Brands
As the President of North America & Global CRO of NewsWhip, Brett Lofgren has seen the challenges facing the comms industry. With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
