by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Instagram saw the biggest decline in engagement of any of the major platforms in our SPI analysis, with a drop of 12 percent. Here are some of the key takeaways: Sports content still dominated despite big drops in engagement Hashtags are used far less frequently than...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Despite seeing a modest drop in engagement in Q3 for the Social Publishing Index publishers, the platform still remained the biggest platform, with engagement for this group of publishers topping 2 billion interactions. Here are some of the key takeaways from TikTok...
by Benedict Nicholson | Oct 20, 2025 | Digital Journalism
Every quarter, we check in on our group of 50 publishers that make up our Social Publishing Index. We’re presenting the data a little differently this quarter, with separate blogs on each of the major platforms and the trends we’re seeing there. You can dig into the...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
TIME’s Instagram feed in Q2 2025 captured a world in motion from courtroom rulings to heat domes, moon phases, and Met Gala red carpets. A breakdown of their 338 posts from April to June reveals how the publisher used the platform: what topics dominated, how visual...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
If Reuters’ TikTok channel felt a lot louder this spring, you’re not imagining things. In Q2 2025, the famed newswire’s short-form video success erupted. Total engagement (likes, shares, and comments) skyrocketed more than 5x compared to Q1, fueled by a dramatic...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
Fox News’s Facebook page just had a huge Q2 on Facebook. Astonishingly, it’s the best quarter the publisher’s main page has had on Facebook since before 2018, and builds on the Q1 success it enjoyed. While many publishers are struggling to hold attention, Fox is...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
In Q2 2025, The New York Times significantly outperformed its own X (formerly Twitter) benchmark from Q1—not by shifting formats or ramping up volume, but by hitting on a series of powerful stories that cut through the noise. Engagement across the quarter more than...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
CBS News’ top 1,000 Facebook posts from Q2 2025 offer a clear playbook for what cuts through for publishers that don’t find themselves quite at the top of the tree like Fox News did. The cable news outlet’s Facebook Page saw 25 million engagements in Q2, and analyzing...
by Benedict Nicholson | Jul 23, 2025 | Digital Journalism
It was a bumper quarter for The Economist on X (formerly Twitter), with the publication seeing a near 50% increase in engagement compared to Q1, by far the biggest increase on any platform. That’s a major jump for a legacy publisher on a platform where news publishers...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
