If you’re in the market for a new media monitoring software, the sheer volume of options at your fingertips can seem overwhelming. But before you can even attempt to replace the software that isn’t cutting it, you’ll need to think about what your end goals are. What changes do you want to implement in your current workflow? How can a new media monitoring software help with that? Here are four things media monitoring software can do for you:
- Establish an accurate baseline
The usefulness of advertising value equivalency as a key performance metric for digital campaigns is heavily debated. Advances in social media have provided more clarity and definition around “engagement,” but are you able to accurately measure what actions your audience took? Did a social media user share an article on Twitter or “like” a post on Facebook? What is your baseline? What qualifies as a successful interaction? Consider whether your current media monitoring software is helping you understand what your audience is reacting to and most importantly: why do they care?
- Stay ahead of breaking news
Ever been caught off guard by media mentions? Wondering why your brand’s twitter feed is blowing up? In a world where your customers have the same access to the platforms as you do, it’s important to stay ahead of the game. Begin the process of capturing an accurate picture of your audience by setting media monitoring alerts. Traditional alerts, while faster than manually combing sites and social, may not give you enough time to get ahead of a story. Empowering your team to act quickly means providing actionable information as soon as it’s available. Alerts with customizable thresholds can notify you when a story is first published but using NewsWhip Spike allows for predictive alerts. The ability to focus on stories expected to reach a certain number of interactions can be invaluable in a crisis
- Learn from the past
A media monitoring tool ingesting hundreds of thousands of news sources with filtering options helps you recognize patterns early. Even though some digital trends seem to develop suddenly, the first hints of success are actually traceable key moments. Can your media monitoring software help you learn from past mistakes? Since 2014, NewsWhip Analytics has been monitoring sources on the web and social media platforms, allowing you to compare historical data up to a year at one time. That means you get timely insights you can easily share with clients and use to inform key campaign decisions
- Streamline communication
While there are free tools such as Google Alerts, investing in customizable media monitoring software can significantly cut down on unnecessary emails and missed messages. Building a monitoring software with intention means including thoughtful features such as shared team dashboards,custom alerts, and team synchronization, which lead to more time to plan ahead. Even better, media monitoring tools such as NewsWhip Spike integrate seamlessly with Google Sheets and Slack, allowing you to implement those much needed changes in your workflow
Visit the NewsWhip Research Center: It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event-specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
