These were the top publishers on Facebook in August 2022

September 12, 2022

Written by Benedict Nicholson

August saw a slight uptick in engagement for the top publishers on Facebook, with the Daily Mail continuing to hold its place at the top of the charts.

As usual, these rankings come from a mix of the NewsWhip API and NewsWhip Spike, and encompass the aggregated likes, shares, and comments on the content produced by the publishers in the rankings.

Here are some of the key takeaways for August 2022: 

  • The Daily Mail maintained a level of consistency at the top 
  • The engagement levels across the top 25 rose slightly compared to July
  • None of the top five publishers were US-based publications, with just three appearing in the top ten

Let’s take a look at the data. 

The top publishers on Facebook in August 2022 

The consistently successful trio of The Daily Mail, Legit, and The Daily Mirror found themselves on top of the pile once again, considerably ahead of the secondary grouping of publishers in the top ten, which apart from Kenya’s Tuko were all very close together.

Chart showing the top 10 publishers on Facebook in August 2022, ranked by Facebook engagement

The Daily Mail’s strength at the top of the rankings continued this month, as the British publisher maintained its level of engagement month over month at around 38 million. Its nearest rival Legit dropped slightly in engagement from 29 million to 27 million, while the Mirror went in the opposite direction, rising from 18 million to 22 million. 

Interestingly, none of the top five publishers were US-based publications, with the UK, Nigeria, and Kenya making up the countries of origin of the top five. Only CNN, Fox News, and NBC News make it into the top ten from the US. 

For The Daily Mail, the top articles were a bit different to usual, somewhat mirroring the Daily Mirror’s recent success with soccer-adjacent content. Three of the top five articles for the publisher were about soccer stars, featuring Paul Pogba being called a coward by his brother (239k), Casemiro begging Ronaldo to stay at Manchester United (193k), and Sadio Mane sending parting gifts to Liverpool staff (176k). Its top article was about the death of Olivia Newton-John (247k), while a mother with twins with different skin tones also featured (178k).

Legit focused as always on African human interest pieces. There were stories about a woman who installs ceilings for a living (228k), a man who took in an abandoned baby (203k), a mum sharing a pregnancy photo (197k), the birth of quadruplets (187k), and a 15-year-old’s exam results (182k).

Despite the Mail’s encroachment onto their patch, The Mirror’s success with soccer content continued, with all five of the paper’s top stories being about the beautiful game. Storylines included Ronaldinho talking about Gabriel Jesus at Arsenal (226k), Casemiro moving to Manchester United (163k), rumors about a Frenkie de Jong transfer (132k), Sergio Ramos being asked to stop a feud in Paris (131k), and Cristiano Ronaldo being offered a move away from Manchester United (129k).

But what about the top content overall? 

The top articles on Facebook in August 2022

Olivia Newton John’s death was the dominant narrative in August, with five of the top fifteen articles being about the passing of the actress. The top story came from TMZ and had 451k engagements.

Chart showing the top 15 articles on Facebook in August 2022, ranked by Facebook engagement

Samsung saw some success in the top fifteen articles, with two pieces on its website doing particularly well and garnering hundreds of thousands of engagements. 

There were also some of the usual internet virality suspects, with a piece about whether it’s fine to leash your child and one about how to befriend crows and turn them against your enemies both making the top ten.

The top publishers of August 2022

The below table shows the top 25 publishers of August 2022 on Facebook, as well as the number of articles written.

Chart showing the top 25 publishers on Facebook in August 2022, ranked by Facebook engagement

Most notable for regular readers of this blog is the relative collapse of The Daily Wire, which now finds itself comfortably outside the top ten having dominated the rankings for eighteen months starting in late 2020.  

American outlets did find more success in the top 25 than they did in the top ten, with around half the list ultimately US-based. 

If you’d like to see what’s having success on other platforms, check out our Reddit rankings for the month of July.

You might also like

The narratives shaping Artificial Intelligence discourse in 2023

The narratives shaping Artificial Intelligence discourse in 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.  In the last five...

Consolidate and share insights with our new Weekly Digests

Consolidate and share insights with our new Weekly Digests

Here at NewsWhip, a big focus of what we’re building is to allow our users to always be aware of what’s going on, even when they’re not logged into the platform. Sometimes, that involves receiving alerts as soon as a story is published, or as soon as it’s predicted to...

Benedict Nicholson

In addition to leading the NewsWhip Research Center in New York, Benedict Nicholson manages partnerships with internationally recognized media outlets furthering data journalism, which includes NewsWhip’s Data for Democracy program. Benedict also facilitates consultations with communicators from the top 10 public relations agencies across America and Europe and with Fortune 500 brands to discuss consumer engagement trends and effective media monitoring. Email Benedict via

Related articles

The top publishers on Facebook in Spain for 2023

The top publishers on Facebook in Spain for 2023

Every month, we look at the top publishers on Facebook around the US and the UK. Though these spots offer valuable insight, we want to expand our reach even further in an effort to analyze trending topics in other cultural hubs. To do this, we’re going global and...

read more

The NewsWhip Daily

A weekday round-up that uses NewsWhip’s technology to predict the top stories of the morning, and show you the news you need to know to start your day. Insights are delivered direct to your inbox at 10am EST.

Daily newsletter

Wordpress Social Share Plugin powered by Ultimatelysocial