Social media analytics platforms are intuitive tools. The platforms use data, including signals such as social engagements, to show users what content or topics are trending on social media channels at certain times. Most social media analytics platforms rank content and social profiles in order of how many engagements they have received, or how quickly they are spreading in real time. The platforms also display a range of relevant data points and metrics, such as the number of shares, likes and comments that different posts received.
Many social media analytics platforms, such as NewsWhip Spike and NewsWhip Analytics, are browser-based, meaning that the user does not have to download or install any software. If the user has a strong understanding of what they are most interested in tracking, it’s possible to get very detailed and useful data on the trends and accounts that are most important in different areas.
For detailed guides on how to use these social media analytics platforms, check out the Resources section of the NewsWhip site, which has lots of detail on how a wide range of media and marketing professionals, from social media editors to PR managers, use the tools in their day-to-day jobs.
Visit the Newswhip Research Center:Â It’s the central intelligence hub of NewsWhip where we regularly publish reports around changes to the social platforms and event specific insights (Black Friday, Christmas, Super Bowl, World Cup, Brexit, Presidential Elections and much more). This multidisciplinary team is comprised of Content Strategists, Editors, Data Scientists, Research Associates and outside partners, including leaders in academia. The center focuses on demystifying the spread of news and information and provides insightful interpretation of the vast social data that surrounds us.
Â
