How do you find the best, most interesting stories in the world each day?
NewsWhip believe the answer lies in asking the crowd - specifically, the billion active users of social networks Facebook and Twitter. Humans have a nose for great stories. So every minute NewsWhip figures out which news stories are getting the most discussion, via shares, comments, tweets and other buzz. It surfaces the world's most interesting news - according to the world.
Through our web app, Spike, we supply deep data on trending news stories to journalists, editors, marketers, and PR agencies. Our clients are leaders in their fields: the talented team at The Huffington Post, editors at the BBC, writers at Think Progress, social media editors at ABC, PR consultants at Resource. Spike is also used by many freelancers and small PR firms, as it is easy to use and inexpensive. We even offer a free trial.
With Spike, we enable media experts find the big stories worth pushing - often while they're still small. Our users say they find viral content "hours or even days" faster with Spike than without it.
The experts don't get to have all the fun. Through our consumer site, NewsWhip, and our iOS and Android apps, any consumer can see the tip of the trending iceberg, and find stories their fellow humans have decided are worth sharing. It's a fascinating - and often surprising - filter on the world of news.
How it works
NewsWhip's technology tracks a huge volume of content. We add about 200,000 new stories to our databases each day, including content published in English, Spanish, French, Dutch, German and Portuguese. Minute by minute, we see how many new shares, likes, tweets and other interactions each story receives. This lets us see the story's social velocity - how many new shares and tweets is is getting each minute.
Our patent-pending technology uses social velocity as a ranking mechanism - sorting stories based on their social velocity, and ranking them based on where they're from (US? Ireland?), what they're about (Gossip? Tech?), who wrote them, where they were published, when they were published, semantic tags, and a host of other filters.
We store data about every story, enabling our data science team to build a map of how stories spread, and the distinctive characteristics of stories that will be big social hits. With this, we are working on the longer term goal of mapping the genome of viral news distribution.
Paul Quigley and Andrew Mullaney co-founded NewsWhip in 2011. Their plan: to use social data to identify the best content on the web in real time. The team of two won a place on the National Digital Research Centre's (NDRC) Launchpad Accelerator program in September 2011, and launched an early version of NewsWhip, earning coverage from the BBC, The Next Web, Mashable and many other outlets.
In 2012, the company attracted angel investment from the NDRC, New York-based entrepreneur and investor Shane Naughton and UK-based Meridian Growth Capital.
NewsWhip unveiled its Spike platform for newsrooms in 2012. The tool gathered positive reviews from sites including The Next Web, The World Association of Newspapers, and Journalism.co.uk, and soon had hundreds of active users. In July 2013, NewsWhip's coverage was extended to several new language markets - Spanish, French, Portuguese and Estonian.
NewsWhip launched mobile apps for iPhone and Android in early 2013. These apps provide streams of trending content in a format optimised for mobile consumption and received positive reviews from the likes of TechCrunch and CNET.
In September 2013, the Company announced a seed investment of $1.1 million. The investment will be used to further NewsWhip's mission of using data from social networks and other sources to identify the world's most engaging stories each hour in thousands of niches. NewsWhip will continue to develop Spike and also plan to update the web app, and Android and iPhone Apps.
NewsWhip is based at DogPatch Labs Europe, in the busy neighborhood of Dublin's Grand Canal Dock. The team is currently establishing an office in New York City.
Paul Quigley is NewsWhip's co-founder and CEO. Before founding NewsWhip, he practiced law at two of New York's major commercial law firms, working on cases in technology, energy, finance and many other sectors. Paul was drawn towards exploring ways to find great news stories online, and he left New York to found NewsWhip at the end of 2010.
Paul is a graduate of Trinity College Dublin and New York University, with degrees in law and international law. His return to news publishing may have been inevitable. He founded his first newspaper - the Castletroy Times - at fifteen.
Tom Lowe is NewsWhip's Director of Operations. A former news editor and inveterate keyboard tinkerer, he's fascinated by digital media and the new economics of the internet. A graduate of Economics from Trinity College, Dublin, he joined NewsWhip in 2012.
Krystian Samp is NewsWhip's Head of Product. Passionate about creating designs that provide unique value to end users, Krystian is concerned with simplicity, elegance and validation - ensuring that NewsWhip users enjoy a comfortable browsing experience.
Krystian holds a PhD in Human-Computer Interaction from NUI Galway and a MSc in Computer Science from Gdansk University of Technology, Poland. Before NewsWhip, he was a lead HCI researcher at the Digital Enterprise Research Institute.
Andrew Mullaney is NewsWhip's co-founder and CTO. A computer engineer, he handles all of NewsWhip's build and technical architecture.
Before NewsWhip, Andrew founded EasyDeals, a deals platform, and worked as a consultant with Accenture. He developed and scaled NewsWhip's technology in a Herculean multi-month solo run in 2011. Andrew is a graduate of University College Dublin, with degrees in computer engineering and management science.
Rodrigo Castro is NewsWhip's Software Engineering Director. Rodrigo is responsible for the technology platform and architecture that powers all aspects of NewsWhip. Joining the team in early 2013, he holds a MSc in Software Engineering from Institut National des Sciences Appliquées de Lyon in France and Trinity College Dublin.
Euan Callow is a Digital Media Specialist with NewsWhip. He's passionate about all things digital, from analytics to web design. After completing a Masters in E-Commerce, Euan worked for a digital marketing agency and with a number of global and international brands before joining NewsWhip in mid 2013.
Liam Corcoran is a Communications Intern with NewsWhip. Interested in all things new media related, he looks for ways to tell the world about NewsWhip's data. He graduated from the University of Limerick with a degree in Journalism and New Media in 2013.
Since NewsWhip went live, we've built excellent relationships with journalists, editors and marketers whose feedback has helped us focus on how to turn our technology into a critical newsroom and publishing tool. We're eager to meet and speak to others in the online media space – please say hello by email.
If you're interested in trending news and the future of social news, here's our Facebook page and Twitter account, where we post a lot on trending stories and new media stories. We're also on Google+ and LinkedIn.
Check out The Whip, our blog on some of the fascinating data we're gathering, our new products, and startup lessons learned.