Influence through insight: How comms leaders are bringing wider understanding to management decisions

This new report from Wadds Inc. explores the management role and contribution of corporate communication within organizations.

Based on interviews with senior corporate comms practitioners, the report identifies how the function uniquely brings an external perspective into strategic decision-making and planning.

What you will learn in this report:

The value of bringing an external perspective into your organization

A decision-making framework for public statements

The importance of real-time data and predictive insights

How to shift the comms function away from being viewed as an operational cost center