Where do you get your news in 2025?
Websites?
Emails?
Socials?
Chances are that you, or at least someone you know, are one of the
%
of US adults that at least sometimes get their news on social media
Of course, some of this is mainstream news accounts posting on social, as has been the case since the platforms first came on the scene.
But there’s also a rising trend of new ‘news creators’ proliferating across various platforms.
These creators, working across platforms such as TikTok, YouTube, Instagram, and X, are continuing to disrupt traditional methods of news distribution, and building their own audiences that see them as a trusted, authoritative source on the news.
This report will highlight some of the key trends in the news creator space, and examine where their success is happening.
Let’s dig in.
WEBINAR
Don't miss our webinar on news creators and social-first news
Beyond digital media outlets adapting to a new environment, the recent emergence of news creators on social platforms is also upending the digital media landscape as we know it. Join us for a panel on social-first news, and what it means for news consumption in 2025.
