2023 Brand Reputation Report
2023 was a year of brand reputation issues, with some of the most notable and memorable brand damage of recent times happening in the past 12 months. This report is a retrospective on the ones that have not only seized attention, but have had a lasting impact.
What you will learn in this report:
How the Bud Light partnership was covered by the media
How much different reputation threats resonated with the public
The timing and impact of various product recalls in 2023
The biggest operational reputation impact of 2023
