CHALLENGE: How can brands spot content opportunities and audience trends in real time?
NewsWhip client and global media and marketing agency DigitasLBi truly operates at the bleeding edge of digital marketing.
With ever rising standards of content and marketing, DigitasLBi is always looking for new ways to help their clients gain an edge and capitalize on the social web.
Where to find the most fertile campaign and content themes? How to find them first?
In search of such an edge, Chung and colleagues started using NewsWhip Spike, to assist their clients with social listening and real-time marketing.