Protect your brand with autonomous agents

The Trellis Monitoring Agents are always-on analysts that spot emerging stories and meaningful shifts early, delivering concise briefs with scale and context, so you stay ahead without manual triage.

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About the Monitoring Agent

When an issue starts to build, you need to know what matters and what changed, without living in dashboards. The Trellis Monitoring Agent works like an always-on analyst, continuously monitoring the issues your team cares about and making autonomous decisions about when a development is worth your attention. The result is earlier warning, clearer context, and analyst-quality briefs your team can use to align quickly and brief leadership with confidence.

See the Monitoring Agent in Action

An Agent You Can Trust

Critical Signals

Spot early warning signs before they become headlines. You see meaningful change sooner because the agent prioritizes high-stakes sources and rising attention signals.

Instant Workspace

Skip the scramble when a new story breaks. You can open a ready-made workspace around the issue in one click, so you can understand what’s happening and keep tracking as it develops.

Active Memory

Get updates that stay relevant over time. Active Memory, makes sure the agent remembers what it has already surfaced and only returns when there is a meaningful new development.

Customer Testimonials

In an era where reputational risks can emerge and escalate within minutes, we knew we needed a smarter, faster way to stay ahead. Partnering with NewsWhip has allowed us to redefine how we monitor and act on emerging narratives. Their pioneering approach to media monitoring is a natural fit for our vision of proactive, always-on brand protection.

Global Director, Social Listening, International Beverage Company

What we need isn’t more volume, it’s clarity. If NewsWhip’s AI agent can flag the right signals at the right time, it changes how we manage issues and shape narratives.

Senior Manager, Product Communications, Global Automotive Brand

NewsWhip’s vision for the future of media monitoring thoughtfully enabled by AI is unlike anything else on the market. What sets it apart is its ability to surface both the expected and the unexpected, delivering meaningful insights without the noise, at speed.

Stephen Waddington, Director, Wadds Inc. Comms advisory firm

The daily analyses we produce using Newswhip have become a key strategic input for understanding what’s actually going on externally and giving communicators time back to focus on what to do about it. The launch of Monitoring Agent marks a significant and thoughtful expansion of that approach – making real-time judgements about consequential shifts in public interest that have fortified the strategic foundation of our work and impressed our key internal partners. Monitoring Agent strikes me as a very significant step for NewsWhip but also for the profession.

Head of Crisis Communications at a top 25 U.S. financial institution

We are eager to leverage AI more to enhance our insights and drive efficiency. To have an Agent in NewsWhip that allows us to constantly be on the lookout for reputational risks and opportunities is invaluable as we look to provide our teams with information on what matters most to our key stakeholder groups and more effectively manage our reputation

Benjamin Kocsis, Global Communications Insights Analyst, Ford Motor Company

What the Agent is Built for

Crisis Response and Management

Stay informed on every aspect of a potential crisis, from an alert to the first signs of a brewing issue, such as a product recall or influencer backlash, to tracking how it evolves and supporting leadership decision-making.

Campaign and Reputation Oversight

Surface unusual activity during a product launch or brand announcement, helping teams respond quickly and stay in control.

Topic and Brand Monitoring

Track ongoing topics and receive alerts when there are meaningful shifts in volume, tone, or engagement.

Our AI Suite

Prediction

Up-to-the-minute data that gives you predicted levels of engagement for every story.

Top Themes

Highlights automatically surface the most important information in your dashboards.

AI Digest

Concise and comprehensive AI-powered insights to keep you fully informed on any topic.

Top People & Brands

Our AI powered visualizations give comms professionals a new way to identify the key players dominating online conversations.

Highlights

Highlights automatically surface the most important information in your dashboards.

Keyword Assistant

Our new search experience transforms how users discover insights. With the AI-driven Keyword Assistant, teams can create high-performing search queries in seconds.

Trusted AI, Trusted Data

Powered by NewsWhip’s industry-leading data and the fastest monitoring capabilities, relied on by newsrooms and brand teams around the world.

Built on Proven Success

Evolved from the success of AI Digests and Top Themes, adapting trusted AI-powered features into a system designed for real-time and autonomous monitoring.

Developed with Global Brands

Created and tested in collaboration with some of the world’s leading brands to meet the highest standards for speed, accuracy, and relevance.