Today, we’re announcing the addition of X as the first social platform integrated into Timeline. This enhancement marks the beginning of a new era for Timeline, bringing a social-first perspective to your monitoring and analysis.
For years, the Timeline widget has been one of our most popular tools, providing a real-time visualization of public and media interest. It shows how stories grow, peak, and decline over time, offering insights into both immediate developments and long-term trends. Now, with the integration of X, Timeline takes this capability further, enabling users to visualize and understand how stories take shape on the world’s fastest-moving platform.
This release introduces a new way to follow stories on X, tracing their journey from a single tweet to widespread public and media engagement. Whether navigating a crisis or identifying the next big story, Timeline ensures you have the tools to respond effectively and with precision.
Jaguar swerves into oncoming traffic on X
Take the recent example of Jaguar’s announcement of a redesign for its iconic logo. The initial reveal sparked moderate media coverage, but the real momentum came from posts on X, where audiences voiced mixed reactions within hours. Criticism of the rebranding surged, with engagement on X far outpacing interactions with web articles. Influencers, industry analysts, and the public debated everything from the design itself to its broader implications, fueling a second wave of interest hours after the announcement.
By capturing these distinct engagement peaks in real time, Timeline provides a clear picture of how the story played out – from its subdued media launch to the viral moments driven by conversations on X. This kind of insight is invaluable for brands, publishers, and communication professionals looking to understand how narratives are shaped in today’s fast-paced media landscape.
See the full story unfold
The addition of X to Timeline is only the beginning. By early 2025, we’ll expand the feature to include platforms including Instagram, Reddit, TikTok, and Facebook, offering a complete view of how stories travel through today’s multi-platform news ecosystem. From early social media mentions to viral moments and cross-platform engagement, you’ll gain insights into every stage of a story’s journey.
Imagine tracking a breaking news event as it originates on X, gains momentum through Reddit discussions, and reaches new audiences with TikTok’s short videos and Instagram’s influencer-driven posts. Timeline’s expanded capabilities will provide a “God’s Eye View” of how stories grow, evolve, and capture attention across platforms.
These enhancements reflect the growing influence of social media as a primary driver of public narratives. By integrating social-first insights into Timeline, NewsWhip empowers you to monitor breaking stories, refine your content strategies, and analyze trends with precision – all from a single platform.
The integration of X into Timeline is available now, with seamless access through your existing widget.
For more information, visit our Help Center or contact your Customer Success Manager today.
